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MindMap Gallery strategic management
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strategic management
This is a mind map about strategic management. 2020CPA Strategy, Chapter 1 Strategy and Strategic Management, compiled based on teacher Lu Peng’s lecture notes. Strategic management refers to the decision-making and management art of an enterprise or organization's overall and long-term development direction, goals, tasks and policies, as well as resource allocation in a certain period of time.
Edited at 2021-06-07 22:20:45
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- Outline
strategic management
introduction
The emergence and development process of strategic management
subtopic
Strategic Management Definition, Intent and Mission
Strategy originates from military
Definition of corporate strategy
andrews
Quinn
Ansoff
Mintzberg
planned strategy
model strategy
strategic strategy
positioning strategy
conceptual strategy
strategic management definition
broad sense
Use strategy to manage the entire enterprise
Ansoff
narrow sense
Manage the formulation, implementation and evaluation of corporate strategies
Steiner
elements of strategic management
Product and market scope
growth vector
Competitive Advantage
Synergy
strategic management level
Company level
Determination of corporate mission
Division of strategic business units and development planning of strategic businesses
strategic business unit: strategic business unit
Key strategic business unit strategic objectives
Business Layer
How to implement corporate mission
Business development opportunities and threats
Analysis of internal conditions for salesperson development
Overall goals and requirements for business development
Determine strategic priorities, strategic stages and major strategic measures at the business level
Functional level
How to implement the overall goal of career development
Demonstration and subdivision of functional objectives
Determine the strategic focus, strategic stages and main strategic measures of the functional strategy
Risk analysis and resilience analysis in strategy implementation
strategic management process
strategy formation
Analysis of the internal and external environment of the enterprise
Determine the company's vision
Establish the purpose of the enterprise
Set strategic objectives for the enterprise
Develop corporate strategy corporate strategy
Develop corporate policy corporate policy
strategy execution
middle plan middle plan
action plan action plan
Budget
program
strategic control
Determine the evaluation criteriaEvaluation Criteria
Actual work results results
Evaluation of work performance evaluation
Strategy revision
reason
The contradiction between long-term strategic stability and variability
Strategic plans are inaccurate in predicting the future
Mistake
Does not conform to objective development laws
type
local revision
Functional strategy revision
Overall strategy revision
Dynamic Revision of Strategy
stakeholders
capital market stakeholders
product market stakeholders
strategic decision maker
strategy implementer
The main challenges facing management in the new century
globalization
technological innovation
knowledge economy
Analysis of the external strategic environment of the enterprise
Macroeconomic environment of the enterprise
political and legal environment
economic environment
Social and cultural environment
technical environment
Strategic analysis of industry structure
Industry environment analysis
Industry structure
Industry Nature Industry Life Cycle
Threats from new entrants to the industry
Competition among existing competitors
Threat of substitutes
Bargaining power of suppliers
Buyer’s bargaining power
Enterprise strategic environment analysis technology
Strategic Element Evaluation Model
Evaluation matrix of key strategic elements of the industry
Strategic environment forecasting methods and techniques
Analysis of the internal strategic environment of the enterprise
Enterprise resources and capabilities
tangible resources
human Resources
Enterprise capabilities
basic ability
core competitiveness
outsourcing
Analytical techniques for corporate internal strategic conditions
radar chart analysis
product evaluation method
Internal strategic element evaluation matrix
Comprehensive strategic analysis technology
SWOT analysis
BCG Matrix Boston matrix analysis method
GE Matrix universal matrix analysis method
Strategic Analysis of Competitive Advantage
Types of competitive advantages
cost and quality aspects
time and know-how
Barriers to prevent others from entering
Strength advantage
sources of competitive advantage
Exogenous and endogenous theories of enterprise competitive advantage
Core competitiveness establishes sustainable competitive advantage
The formation of competitive advantage
Competitive advantages formed by adapting to changes in the external environment
Competitive advantages formed by internal system innovation
Maintaining competitive advantage
Prevent imitation
Maintain the entrepreneurial spirit
Pursue hyper competition
Game Analysis of Enterprise Competition
Basic principles of game
From confrontational competition to cooperative competition
Game Analysis of Competitive Strategy
Value chain and competitive advantage
value chain theory
basic activities
Support activities
Value chain and competitive advantage
Use value chain analysis to find the competitive advantage of enterprises
Develop a virtual value chain
Competitive advantage incremental realization mechanism
Value chain lean management
connotation
Specific operations
subtopic
Formulation of corporate strategic goals
Positioning of corporate mission
Definition of corporate mission
The content of corporate mission positioning
Positioning of the purpose of enterprise existence
Business philosophy positioning
Corporate image positioning
Factors that should be considered in corporate mission positioning
The relationship between corporate mission and strategy
Positioning of corporate mission
Analysis on "What is an enterprise?"
basic analysis
Drucker's analysis
Other special analysis methods
An analysis of “what will the business be?”
Analysis on "What should a business be?"
strategic goal system
Definition of corporate strategic goals
Characteristics of corporate strategic goals
Corporate strategic goal content
The composition of the enterprise strategic goal system
Establish corporate strategic goals
in principle
system principles
balance principle
contingency principle
Methods and techniques
time series analysis
correlation analysis
break-even analysis
decision matrix method
decision tree method
game theory
simulation model method
subtopic
Enterprise international business strategy
Identify opportunities for international competition
Pursue international strategic momentum
International business environment analysis
International business strategic planning
International market portfolio strategies and models
How to enter the international market
Strategic model for international market entry
Commodity export
technology transfer
Contractual arrangements
direct investment
International competition strategy implementation and control
Risks in the International Competitive Environment
Organization, partner selection and cross-cultural management
International competitive strategy control
ownership control
personnel control
information control
Financial Control and Evaluation
corporate strategic control
strategic control and its dynamic process
Definition of corporate strategic control
The relativity of corporate strategies
risk
strategic positioning risk
business risk
Factors and trends affecting strategic control
Characteristics of Enterprise Strategic Control Process
Key nodes for corporate strategic control
Promotion and transfer of corporate strategies
Continuous pulse propulsion and transfer
Force fields affecting strategic advancement and transfer
force field analysis
Source of driving force
source of resistance
Control over strategic advancement and transfer
Enterprise life cycle and the evolution of strategic control
Enterprise strategic control methods
Basic characteristics of strategic control
suitability
feasibility
acceptability
Inconsistency between overall interests and partial interests, long-term interests and short-term interests
diversity and uncertainty
Elasticity and scalability
corporate strategic control network
Types of corporate strategic control
Corporate strategy failure and countermeasures
Information feedback for corporate strategic control
Information flow and strategic control
System of interaction between strategy, organization and environment
Strategic Control and Environmental Scanning
Corporate strategy implementation
organizational design issues
Work analysis
structural design
Functional distribution
Setting standards and norms
Establish operational support system
Communication and coordination rule design
Assessment and incentive model design
Advocacy of cultural models
human resource issues
Personnel planning
performance appraisal
Recruitment and training
promote
production problems
Production system goal planning
strategic production technology issues
marketing integration
market segmentation
Marketing mix and strategy
financial problem
financial budget
Fund guarantee
R&D issues
research and development strategy
Marketing new technology products
Innovatively imitate successful products
Large-scale production of products with similar performance to new products but cheaper
Resource allocation issues
Corporate mergers and acquisitions and strategic alliances
Mergers and acquisitions
type
Industry perspective
Horizontal
portrait
mix
Whether through an intermediary
direct
indirect
M&A motivation
bona fide
malicious
payment method
cash acquisition
stock acquisition
Comprehensive Securities Acquisition
motivation
program
General enterprise
listed companies
Implementation Strategy
Target company analysis
value estimate
raise funds
post-merger integration
Things to note
Strategic Alliance
concept
Features
blurred boundaries
loose relationship
Maneuverable and flexible
Efficient operation
motivation
Enhance your own strength
Expand market share
Get new technology quickly
Enter foreign markets
reduce risk
form
joint venture
R&D Agreement
OEM production
Franchise
mutual sharingholding
Things to note
Choose your partners carefully
Establish reasonable organizational relationships
Strengthen communication
Enterprise's competitive strategy
Basic types of competitive strategies
The relationship between competition and strategy
Introduction to competition
Characteristics of Modern Enterprise Competition
The strategic level of modern enterprise competition
competitor choice
five competitive forces
Judgment of Good and Bad Competitors
Three basic competitive strategies
Cost leadership strategy
Differentiation Strategy
Focus on strategy
Risk Analysis of Competitive Strategy
The emergence of competitive strategic risks
Risks of choosing a competitor
Risks of Adopting a Basic Strategy
Cost Leadership Risks
Differentiated risks
Concentrated risk
Sandwiched Risks Strategy Portfolio Risks
subtopic
Competitive Orientation of Competitive Strategy
Fixed point transcendence
The basic meaning of fixed-point transcendence strategic technology
The core idea of fixed-point transcendence strategic technology
Implementation of fixed-point beyond strategic technology
Strategic ways to increase market share
market share
Corporate competitive strategy aims to increase market share
The impact of corporate competitive strategies on market share and profit margins
U-shaped relationship
The impact of price competition on market share
Measures to increase market share
Determination of market share target
Expanding market share strategy
Limitations in expanding market share
strategic situation choice
stability strategy
concept
feature
applicability
Advantages and Disadvantages
type
no change strategy
Maintain profit strategy
pause strategy
Prudent Facility Strategy
growth strategy
concept
feature
applicability
Advantages and Disadvantages
type
focused growth strategy
integrated strategy
Diversification strategy
follow-up strategy
concept
feature
applicability
Advantages and Disadvantages
category
capital withdrawal strategy
abandon strategy
liquidation strategy
mixed strategy
concept
feature
type
According to the different compositions of their respective strategies
The same type of strategic combination
Different types of strategic combinations
According to different orders of strategic combinations
Simultaneous strategic combination
sequential strategic combination
Influencing factors and methods of strategic situation selection
Influencing factors
Strategic situation analysis and selection methods
Boston Matrix Analysis
strategic group model
Misunderstandings in strategic situation selection