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Social Enterprise Mind Map
Two mind maps in separate pages.
Page 1 - SSE Ideas: Ownership, Web Pages (WordPress), and Social Media
Page 2 - Timeline of the whole project: Rebranding, Networks, Reaching Consumers
Page 1 - SSE Ideas: Ownership, Web Pages (WordPress), and Social Media
Page 2 - Timeline of the whole project: Rebranding, Networks, Reaching Consumers
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Similar Mind Maps
Outline


Facebook
Pros
Have open and private groups
Matches the target audience
Largest number of users
Easy to navigate
Community posting
Cons
Need an account to join groups
Relies on engagement from members
Private messaging on seperate app
Notifications aren't reliable
Whatsapp
Pros
All members in one group
Simple to setup
Very easy to use
Notifications are clear
Cons
Hard to join
Enclosed groups
No way to segregate information
Members can mute notifications
Profiles are private
Linkedin
Pros
Similar group system to Facebook
Professional context
Messaging on the app
Better understand the members in groups
Combine as a hiring network
Easier to create a network
Cons
Strictly professional
Still developing as a software
Too much information - can be hard to read
Time consuming to setup
Twitter
Pros
Short, simple posts
Able to tag other people
Can link other medias
Hashtag
Cons
Have to have a twitter account
Harder to use
Doesn't match the target audience
Harder to maintain
Potential App
Pros
Can be completely customised
Tailored for social economy
Unique experience
Cons
Time consuming
Heavy on resources
Long development process
No awareness or prescence
Confusion in ownership

Now
Lack of social media links
Fairly simple
Bland - no pictures/colour
Format is very text heavy
No clear homepage/links
Future
Take inspiration from LCR CA website
Use colours/panels to link the website
Take inspiration from PSEN website
Lots more multimedia

Panel
Pros
Best interest at heart
More knowledgeable on the sector
More connected to the community
They are the panel (no middle man)
Cons
Lack of resources
Not enough time
Not as knowledgeable on the platforms
Other priorities to focus on
Volunteer group
Pros
Tailored skill sets
Free to employ
Fresh perspectives and ideas
Offers development/experience for group
Cons
Have to set up the group
Delaying the start of the project
Commitment issues - lack of reliability
Communication issues - chain of command
No guarantee for the long term
Combined Authority
Pros
More resources/people
Established group
More power/larger reach
Take workload of the panel
Cons
Promoting another group/maybe a disconnect
Bureaucratic nature
Not as knowledgeable on the sector
Conflict of interests, have other sectors to focus on