Various major internal strengths, weaknesses, and external opportunities and threats that are closely related to each other are listed through investigation and arranged in a matrix form. Then, using the idea of ​​​​system analysis, the various factors are matched and analyzed, and the conclusions can be drawn A series of corresponding conclusions, and the conclusions usually have a certain degree of decision-making.

Research, so as to formulate corresponding development strategies, plans and countermeasures based on the research results.

Strengths

Weaknesses

opportunities

threats

SW: Strengths and Weaknesses

OT: opportunities and threats

Construct a SWOT matrix by sorting the various factors obtained from the survey according to their priority or degree of impact.

priority

other

Based on the analysis results of internal and external environmental factors and the construction of the SWOT matrix, a corresponding action plan can be formulated

Give full play to strengths, overcome weaknesses, take advantage of opportunities, and resolve threats

Consider the past, base yourself on the present, and focus on the future