MindMap Gallery Common market positioning strategies
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Edited at 2022-10-29 23:15:22Common market positioning strategies
Product Features Differentiation
Product features
Product performance indicators: including product durability, reliability, speed, etc.
Product design and appearance: including product appearance, materials, colors, etc.
Unique features of the product: including special features or innovative features of the product.
Product and service differentiation
After-sales service: including warranty period, door-to-door service, technical support, etc.
Customer care: including regular return visits, problem solving, complaint handling, etc.
Personalized customization: including providing personalized products or services based on customer needs.
Product brand image differentiation
Brand visibility and recognition: including brand reputation and user reputation.
Brand value proposition: including the values and concepts represented by the brand.
Brand story and heritage: including the history and story of the brand.
cost leadership positioning strategy
economies of scale
Expansion of production scale: including cost reduction, efficiency improvement, etc.
Supply chain optimization: including optimization of logistics, procurement and production.
Production cost control
Raw material procurement costs: including finding low-price suppliers, reasonable procurement planning, etc.
Efficiency control of the production process: including process improvement, equipment optimization, etc.
Human resource costs: including employee training, use of outsourcing, etc.
Product simplification and standardization
Simplification of product design: including simplification of functions and structure.
Product standardization: including common components and modular design.
Focus on market segmentation and positioning strategies
Geographical segmentation
Countries and regions: including domestic and foreign markets, and markets in different geographical regions.
Cities and towns: including large cities, small and medium-sized cities and rural markets.
Demographic segmentation
Age and Gender: Includes consumers of different age groups and genders.
Income and occupation: including high-income people, low- and middle-income people and people with different occupations.
Interests and values: Includes people with specific interests and values.
Product demand segmentation
Product functional needs: including consumers who meet different functional needs.
Product price demand: including consumers who pursue cost-effective or high-end products.
Product experience needs: including consumers seeking unique experiences or luxury goods.
Global market positioning strategy
International market selection
Market size and growth potential: including options from developed and emerging markets.
Market openness and policy environment: including trade barriers and government policies and regulations.
Cultural differences and consumption habits: including cultural differences in different countries and regions.
International brand positioning
Brand consistency and adaptability: including the consistency and adaptability of brand image in different countries.
Brand culture and values: including the communication effect of the brand in different cultural backgrounds.
Product and service customization: including customizing products and services according to the needs of different countries.