MindMap Gallery Neoliberal Progressive Branding Concept Map

Neoliberal Progressive Branding Concept Map

Progressive branding here refers to the co-optation of social (ethical) movements by corporations. Under neoliberalism, we see companies aligning with marginalised groups or progressive ideologies (eg. 'rainbowification' of logos, tokenistic BLM social media posts, or a switch to more 'sustainable' brown cardboard packaging) in order to make a profit. As we will explore, this tactic is borne of, and helps to create, a multitude of socio-cultural phenomena. ERA AT3 - Concept map - Neolib Progressive Advertising

Edited at 2021-09-19 02:45:57
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