MindMap Gallery Twitter SWOT Analysis 2021
A mind map about twitter swot analysis 2021.
Choose the best title generator
Expository Essay Outline Example
business research proposal
Organisation Lecture Notes
Professional development plan
Wells Fargo SWOT Analysis
TESCO SWOT Analysis
management accounting
Amazon business strategy
Disney SWOT analysis
Twitter SWOT Analysis (2020)
https://bstrategyhub.com/twitter-swot-analysis/
Background
Basic Info
CEO
Jack Dorsey
Year founded
2006
Headquarter
San Francisco, California, United States
Number of Employees (2018)
4,900
Products & Services
Twitter Social Networking | Periscope | Promoted Tweets | Promoted Accounts | Promoted Trends | Micro-Blogging | MoPub | Audience Ads Platform
Competitors
Facebook | Instagram | LinkedIn | Google | Snapchat | Whatsapp | Pinterest | MySpace | Orkut | Quora | Microsoft | YouTube | WeChat | Tumblr |Tencent | Vkontakte
Fun Fact
44% of the total, 1.3 billion, Twitter accounts created since the company was founded were open and remained dormant until they were closed without sending a single tweet.
Strengths – Internal Strategic Factors
Highly Influential
Loyal Customer Base
Strong Market Share
Popular for News and Marketing
Stable Financial Position
$3.46 billion in annual revenue in 2019
Broad Product Portfolio
Periscope
– live video streaming
Magic Pony
– machine learning
Gnip
– API aggregation
MoPub
– mobile advertising
Lightwell
– conversation initiatives
TellApart
– advertisement
TweetDeck
– dashboard application
TapCommerce –
targeted advertisement
Innovative and fun features
Brand and Name Recognition
Weaknesses – Internal Strategic Factors
Algorithm
Over-reliance on US Market
USA: $1.9 billion (56%)
Japan:$537 million (15%)
Rest of World: $978 million (29%)
Total:$3.45 billion (100%)
Over-dependence on Ads
Lack of Diversification
Burdening Operational Costs
Fake accounts
Data Safety Concerns
Opportunities – External Strategic Factors
Online Store
Feature Enhancement
Offer Remote Working Solutions
Enter into Music or Video Streaming Services
Increase User Satisfaction
Focus on Mobile-Based Ads
Threats – External Strategic Factors
Stiff Competition
Suppression of Freedom of Speech
Investors’ Pressure
Unequal Power to Influence
Influencer Quitting the Platform
New Digital Taxes
Regulatory Laws
Twitter has lost its cool