Mind Map Of Consumer Behavior

This is a Mind Map Of Consumer Behavior. Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services. Consumer behavior refers to how a person's emotions, attitudes, and preferences influence their purchasing decisions. Consumer behavior started in the 1940–and the 1950s as a unique sub-discipline of marketing but has become an interdisciplinary social science that integrates components from psychology, sociology, social anthropology, anthropology, ethnography, marketing, and economics (particularly behavioral economics) (especially behavioral economics). To understand people's wants and consumption patterns, the study of consumer behavior formally investigates individual characteristics such as demographics, personality lifestyles, and behavioral variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals). Consumer behavior also looks into the influences on consumers from social groupings like family, friends, sports, and reference groups, as well as society as a whole (brand influencers, opinion leaders). In EdrawMind community, you can get more templates related to marketing or other topics in study, work, and life.