There are two main methods: qualitative research and quantitative research.

Qualitative research obtains subjective information about consumer perceptions, attitudes, and behaviors through in-depth interviews, focus group discussions, and other methods.

Quantitative research obtains a large amount of objective data through questionnaires and other methods for statistical analysis and model building.

Determine research objectives and research questions

Design research plan, including sample selection, data collection methods, etc.

Conduct research and collect data

Data processing and analysis

Results reporting and application

Includes demographic information, personal values, personality traits, etc.

There are obvious differences in purchasing behavior among consumers with different demographic characteristics, such as gender, age, occupation, etc.

Personal values ​​and personality traits influence consumers' product preferences, purchasing motivations and decision-making methods.

Influenced by family, friends and social groups.

Family has a significant influence on consumer purchasing decisions, and friends and peers also influence consumer behavior through word-of-mouth and social media recommendations.

Social groups and cultural backgrounds shape consumers’ values ​​and consumption habits.

Psychological processes such as perception, attention, memory, and attitude influence consumer purchasing decisions.

The extent to which consumers perceive and pay attention to a product will determine whether they will purchase it.

Personal memories and attitudes toward a product influence purchasing behavior and brand loyalty.

Product price, promotions, brand image, etc.

The price of a product affects consumers' purchasing decisions, and promotions can attract consumers and increase sales.

Brand image and word-of-mouth can have a positive or negative impact on consumers.

Consumers become aware of their needs or problems.

Problem recognition can be triggered by internal stimuli (such as physiological needs) or external stimuli (such as advertising).

Consumers gather information about products through internal search (recalling existing knowledge and experience) or external search (reading reviews, obtaining information through consultation).

Consumers choose information sources based on the enlightenment, availability, and relevance of the product.

Consumers evaluate and compare different products.

Consumers will evaluate and compare products based on factors such as product features, price, and brand reputation.

Consumers decide which product or brand to purchase.

Purchasing decisions may be affected by individual factors, social factors, psychological factors and market factors.

Consumers' post-purchase product satisfaction and post-purchase behavior will influence their future purchasing decisions and brand loyalty.