BCG Matrix of Coca-Cola

The following is a BCG matrix of Coca-Cola that shows how Diet Coke and Minute Maid's Pulpy are potential dog products because of the declining demand for carbonated drinks. In contrast, there is a sudden rise in the demand for healthier alternatives that are low in sugar and have a low-calorie count. As you can see, the BCG growth-share matrix of Coca-Cola classifies different business units or products into four categories: Dogs, Stars, Cash Cows, and Questions. You can also create such BCG matrix diagrams using EdrawMind. The mind mapping tool has pre-built templates that help create and share such diagrams.