Customer Empathy Mind Map Template

Customer/End User Profiling
What does he see?
Main Topic
Main Topic
What does he want to gain?
What are his pain points?
What does he say and do?
Wants/needs
Measures of success
How do they get what they want?
Frustrations
Obstacles
Fears
Attitude in Public
Behaviour towards others
Messages to others
In their offline environment?
In the online world?
Friends & Family
Peers & Bosses
Friends & Family
Influencers
Media channels
What really matters?
What excites?
What worries?
Aspirations
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