Adidas PESTLE Analysis

Adidas PESTLE Analysis investigates the various external factors affecting its business, such as political, economic, social, and technological (PEST) factors, as well as legal and environmental factors. The PESTLE Analysis identifies the various extrinsic scenarios that impact the brand's business. PESTLE analysis is an important framework for companies like Adidas because it helps them understand market dynamics and continuously improve their business. Adidas' most pressing political issue is the volatility of trade policies and political unrest in many countries. Adidas must address such issues to maintain its financial and global performance.