Zara PESTLE Analysis
Zara PESTLE Analysis investigates the various external factors affecting its business, such as political, economic, social, and technological (PEST) factors, as well as legal and environmental factors. The PESTLE Analysis identifies the various extrinsic scenarios that impact the brand's business. PESTLE analysis is an important framework for companies like Zara because it helps them understand market dynamics and continuously improve their business. Zara is a Spanish brand that grew up in the European Union and has since expanded its operations worldwide. Zara can import raw materials and export finished products because the country has a well-established framework of extensive trade agreements.
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