Customer Experience is the collection of all the interactions between the customers and the brand. Customer Experience is the response that the customers give to the company in direct and indirect contact with the company.
Two basic elements of Customer experience
Interaction: Customer Interaction is very important for the growth of the business. It consists of various touchpoints. Such as. AI Chatbots, Customer Care services
Perception: Customer perception can be a result that can be made from one or mul-tiple interactions of the customer with the brand in between the whole customer journey.
Three building blocks of successful customer experience
Building Aspiration and purpose
The initial phase of a successful customer experience is building aspiration and purpose. There is a need to develop an aspiration that will be customer-centric and fulfill the desires of customers.
Transform the business
The second block is implementing designs and solutions according to customer expectations and preparing a roadmap to transform the business.
Enabling the transformation
The third block enables the transformation such as setting up technology, new ini-tiatives, and performance appraisal measurements.
8 trends of customer experience
trends
2. Every company is an entertainment company
6. Comeback of local companies
8. The conversational manager.
Customer experience is the emotional feeling of the customer with the company.
Positive customer experience always creates a long-term positive memory and pos-itive relationship.
If the customer feels satisfied with the company’s product and service, then he or she must buy again and again from the company.
Customer Experience management is the crucial part for the company to enhance their business.
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