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MindMap Gallery Consumer purchase decision
Consumer purchase decision
From analyzing consumers' purchase decision-making based on internal and external factors, we can see that consumers' purchase decisions are influenced by various factors. In terms of internal factors, consumers' personal needs, values, preferences, and purchases are key factors that affect purchase decision-making. Consumers will choose products or services that meet their needs and values based on their criteria. At the same time, consumers' purchase will also affect their purchase decisions, such as pursuing quality, price, convenience, and efficiency. External factors such as market environment, competition situation, and social also have an impact on consumers' purchase decision-making. For example, changes in the market environment may alter consumers' purchase plans, fierce competition may prompt consumers to choose more competitive products or services, and social evaluation may also affect consumers' purchase decisions. In summary, consumers' purchase decisions are influenced by various factors, including internal and external ones. These factors interact with each other and jointly affect consumers' purchase decision-making. Therefore, to better understand consumers' purchase decision-making process, we need to take into account the joint effect of internal and external factors.
Edited at 2023-11-05 09:00:42
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