Improvement of life quality requirements and changes in life attitude

Adjustment of personal life priorities and focus

Pay more attention to high-quality social relationships

market performance

Emphasis on high-quality relationships and family-centered marketing scenarios

General: Consumers’ awareness of health and risk aversion has significantly improved, which may curb post-epidemic retaliatory consumption

In the future, it may promote the development of mask culture, mask living habits, and home disinfection habits.

During the epidemic, the habit of sharing meals and the downsizing of family structures brought more customers and sales to online fresh food platforms

Consumers’ acceptance of telemedicine, online consultation, hierarchical diagnosis and treatment Telemedicine has increased

There is no need for contact during the epidemic period, and ordinary consumers’ daily purchasing habits will change

The effectiveness of impulsive marketing strategies by brand owners will be limited, and strategies that promote excessive consumerism may cause disgust among consumers and encounter market backlash.

General: Consumers tend to respect science and facts more, and their awareness of rational consumption is on the rise.

During the epidemic, online education became popular and users’ payment habits improved significantly.

Under the epidemic, consumers tend to prefer high-profile brands in their purchasing choices

Use technology to connect consumers in consumption scenarios, help users fully understand product performance, and win attention

Marketing methods based on facts and science are more marketable, while purely emotional, sensational and IQ-tax marketing is further declining.

Content strategy focusing on videos, online dramas, and live broadcasts will usher in short-term dividends

During the quarantine period during the epidemic, a large number of grassroots mid-tail bloggers were born, which can be used as an option to quickly increase the volume after the epidemic.

Online traffic focuses on long videos and games

Offline media prices may decline

OTT provides high reach and exposure opportunities for brand owners with marketing demands in family scenarios.

E-commerce platform traffic has increased dramatically, and online e-commerce platforms have become the core hub for offline and online integration.

Community marketing services will usher in a round of brand marketing testing and innovation

Brand communication and growth demands will force the innovation of interactive advertising based on content, which is a marketing window for brand owners who want to get out of the circle.

1. Complete the establishment of brand image and reputation by harvesting offline outdoor media and combining with online traffic dividends

2. The views put forward by companies on well-being/good life will be more attractive

3. Focus on cooperating with e-commerce content and traffic strategies, social marketing, short video live streaming to bring goods, and social influencer shopping guides

1. Charity marketing, taking social responsibility, delivering positive energy, and exporting brand values ​​will become part of the daily marketing of large enterprises

2. Improving the ability to operate consumers digitally has become the core appeal of advertisers. Brand owners will focus more on digital media and promote digital marketing

3. In the early stage, we focused on digital media and e-commerce cross-platform delivery, focusing on the operational efficiency of social media and membership channels, communicating with consumers, and improving customer loyalty and repurchase rates.

4. Advertisers care more about precision marketing based on crowd insights to optimize marketing delivery

5. Industries such as beauty, education, and medical care will focus on new scenarios such as home beauty, online education, and telemedicine.

6. The marketing focus will be directly on the personalized mobile terminal to re-awaken consumers by deepening their understanding of the brand.

7. Due to the impact of the epidemic, city image marketing will also become a hot spot in various advertising types.

8. Update product portfolio and promotional ideas to reshape consumers’ shopping habits