1. We must have a deep understanding of the essence of things. The so-called reversal is not a simple superficial reversal. It is not that others say the east and I say the west. It is a truly unique, scientific, and refreshing result that goes beyond the positive effect from the reversal.

2. Adhere to the dialectical unity of thinking methods

Forward and reverse are the unity of opposites and cannot be completely separated, so we use forward thinking as a reference and coordinate to distinguish. to show its breakthrough

There is a cinema in India where women wearing hats often go to the movies. The hat blocks the view of the audience behind

Please ask the cinema manager to issue a notice that hats are prohibited in the venue. The manager shook his head and said: "This is not appropriate, only if they are allowed to wear hats"

After everyone heard this, they didn't know what to think and felt very disappointed.

The next day, before the movie was shown, the manager posted an announcement on the screen: "In order to take care of the elderly and sick female guests, our hospital allows them to wear hats as usual and do not need to take them off during the movie."

As soon as the announcement came out, all the female guests took off their hats

A businessman borrowed 2,000 yuan from Hassan and wrote an IOU. When the repayment deadline was approaching, Hassan suddenly discovered that the IOU was lost, which made him extremely anxious, because he knew that if the IOU was lost, the person borrowing money from him would default on the loan.

After Hassan's friend Nasrekin learned about this, he said to Hassan: "Write a letter to this businessman and ask him to return the 2,500 yuan he borrowed from you at that time."

Hassan was puzzled when he heard this: "I lost the IOU. It's difficult to ask him to pay back 2,000 yuan. How can I ask him for 2,500 yuan?" Although Hassan didn't think about it, he still did it.

After the letter was sent, Hassan received a reply quickly. The businessman who borrowed the money wrote in the letter: "I borrowed 2,000 yuan from you, not 2,500 yuan. I will pay you back then."

Reverse thinking is applicable in various fields and activities, because the law of unity of opposites is universally applicable

Reverse thinking also has infinite forms

Such as the conversion of two opposite poles in nature: soft and hard, high and low, etc.; the exchange and inversion of structure and position.

Up and down, left and right, etc.; reversal of process: gaseous state changes to liquid state or liquid state changes to gaseous state, electricity turns to magnetism or magnetism turns to electricity, etc.

Regardless of which method, as long as you think of one aspect and the opposite aspect, it is reverse thinking.

Reverse is compared with forward, which refers to conventional, common sense, recognized or habitual ideas and practices.

Reverse thinking is just the opposite. It is a rebellion against tradition, convention and common sense, and a challenge to convention.

It can overcome fixed thinking and break the rigid cognitive patterns caused by experience and habits.

Although conventional thinking and solving problems in traditional ways are simple, they tend to make the ideas rigid and rigid, making it impossible to get rid of the shackles of habits, and the answers often obtained are commonplace.

In fact, everything has many attributes. Due to the influence of past experience, people tend to see the familiar side and turn a blind eye to the other side.

Reverse thinking can overcome this obstacle, often unexpectedly and giving people a refreshing feeling.

This method refers to a way to think from the opposite direction of known things and generate inventive ideas.

"The opposite direction of things" often involves reverse thinking from three aspects: function, structure, and causal relationship of things.

For example, the smokeless fish frying pot sold on the market is to install the heat source of the original fish frying pot from the bottom of the pot to the top of the pot. This is the product of using reverse thinking to reverse the structure.

This refers to a method of thinking that when studying a problem, due to the obstruction of the means to solve the problem, one switches to another means, or changes one's perspective of thinking, in order to solve the problem smoothly.

For example, the story of Sima Guang smashing a vat to save a child who fell into the water is a well-known story in history. This is essentially an example of using transformational reverse thinking.

Since Sima Guang could not solve the problem by climbing into the tank to save people, he switched to another method and broke the tank to save people, thus successfully solving the problem.

This is a way of thinking and invention that takes advantage of the shortcomings of things, turns the shortcomings into exploitable things, turns passivity into initiative, and turns disadvantages into advantages.

This method is not aimed at overcoming the shortcomings of things. On the contrary, it is to turn shortcomings into advantages and find solutions.

For example, metal corrosion is a bad thing, but people use the principle of metal corrosion to produce metal powder or perform other purposes such as electroplating. This is undoubtedly an application of the disadvantages reversal thinking method.

The essence of reverse thinking is to broaden the field of thinking

Break the shackles of old habitual thinking

Dare to imagine, dare to innovate, and do not blindly follow the herd

But if we can think about things in reverse,

Wenzhou men's clothing has become famous in recent years

After Haier became the domestic leader in refrigerator products, it started to develop washing machines. Before Haier washing machines were launched on the market, washing machines could not be sold in the summer because the washing machines of various manufacturers at that time were extremely large. Summer clothes were thin and they did not freeze when washed by hand, and they were easy to finish. Using a washing machine was not worth the cost.

However, Zhang Ruimin put forward the concept of "only off-season thinking, no off-season market" and the slogan "let the off-season last, and sell washing machines in summer". As a result, Haier developed the "Little Prodigy" washing machine, which made When summer comes, competitors look at Haier's huge profits and sigh with excitement.

In this case, the essence of the market is that it is not that there is no need for washing machines in summer, but that the original washing machines are not suitable for use in summer, or are not affordable. Zhang Ruimin’s reverse thinking is “There are only off-season thoughts, but there is no off-season market.

Reverse thinking requires first determining or setting an achievable goal, and then working backwards from the goal to where you are now, figuring out what hurdles or obstacles you have to overcome along the way and who is guarding these hurdles.

The general marketing theory is to think about marketing from the perspective of enterprise, channel and market. This is not wrong. On the basis of market research, scientific analysis is applied before marketing, but it is easy to be confused by its phenomenon and influenced by other phenomena.

By adopting reverse thinking, we can directly start from the market, return to the channel, and return to the enterprise. The target market is people's first target. We can see it clearly, clearly and coherently, and will not be swayed by its phenomena.

By going against the market, rational and intelligent merchants can often make money in reverse thinking.

Because when a view is accepted by the majority of market participants, it often goes to extremes, its weaknesses are covered up, and the possibility of being wrong increases.

Rational businessmen should learn to strip away the illusion of things and return to the true nature.

Becoming a successful contrarian is not easy. Reverse operations require merchants to maintain themselves and think independently, and must be based on real and objective information. They should put aside inherent impressions and outdated information, conduct in-depth market research and certification, improve the accuracy and predictability of judgments, and prevent one-sided propaganda. Misjudgment due to information induction