MindMap Gallery 1can strategic layout mind map
1can strategic layout mind map, including brand building, cooperation policy, Franchise advantages, company image, Single store system, etc.
Edited at 2024-02-11 11:07:27Avatar 3 centers on the Sully family, showcasing the internal rift caused by the sacrifice of their eldest son, and their alliance with other tribes on Pandora against the external conflict of the Ashbringers, who adhere to the philosophy of fire and are allied with humans. It explores the grand themes of family, faith, and survival.
This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
Avatar 3 centers on the Sully family, showcasing the internal rift caused by the sacrifice of their eldest son, and their alliance with other tribes on Pandora against the external conflict of the Ashbringers, who adhere to the philosophy of fire and are allied with humans. It explores the grand themes of family, faith, and survival.
This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
1can strategic layout mind map
Set up a company
Apply for a license
food license
Company location selection
Production workshop, laboratory
Area 120 square meters
The rent is as low as six for one payment
Organization
ceo
Supply chain manager Li Zewei
Food management
Logistics management
Material and packaging management
Product development
Operations Manager
supervise
finance
personnel
administrative
in new media
Investment manager
Merchants Commissioner
Investment customer service
Investment customer service
Equity structure
Hongjiexun Technology (Chongqing) Co., Ltd. 90%
Chongqing Jiayuanle Catering Management Co., Ltd. 10%
Company profit channels
Catering projects make their own profits
Packaging materials (straws, cups, packaging bags)
Equipment (ice machine, fructose machine, yogurt machine, smoothie machine, ice cream machine, etc.)
supply chain
Milk base
yogurt
jam
Accessories, small ingredients
(Franchise/Agent) Single store cooperation, regional agency, joint venture partner
Company image
website
Domain name application
Column planning
Column construction
website design
website fill
No public
Service account application
Column planning
Column construction
page design
Column filling
Platform grafting
Douyin personal/brand IP
Account application and verification
Find a benchmark account
Dismantling of hot sales of benchmark accounts
Design and decoration account
Brochure Design
Album printing
Script
Shooting clips
Accumulation of works
Work release
Works in circulation
Investment brochure
content planning
content writing
Investment speaking skills
Summary of investment issues
Developing speech flow
Transformation of words
Investment promotion PPT
content planning
content writing
PPT production
Investment contract
Contract drafting
contract cover design
Single store system
Single store investment
brand design
culture
VI
SI
Decoration design drawing
Pay three store rents and get one discount
Rent/transfer fee/mall commission
Store area
indoor/outdoor
20~50㎡
Store decoration
Basic decoration
Soft decoration
decorate
Air conditioning/fresh air
seat
Water bar
Equipment, Freezers
Single store operation
store model
stall shop
Area 14~18㎡
Dense flow of people
Preferred products with high sales volume
standard store
Area 20~28㎡
Mainly supermarkets
High, medium and low profit products
flagship store
The area is 30~50㎡
Class A business district A location
High, medium and low profit products
Dine-in/takeout
store management
employee salary
Store manager/clerk
Store purchase
Milk base, ingredients, packaging materials
loss
Water and electricity property
business training
performance appraisal
Marketing path
drainage
Tik Tok
short video
Experts visit the store
profit sharing expert
Cloud clipping
Douyin store
Created by the founder’s IP
Continuously output high-quality content
remake vlog
live streaming
Student training live broadcast
Brand official live broadcast
Group buy
Drainage products/Profit-taking products
Focus on a traffic-draining package Douyin/Meituan/Dazhongbao
2,000 to 5,000 copies of popular items are available for pre-sale at the opening
Public comment
Public early release
activity planning
Platform pre-sale
Transformation of selfish desires
Dianping’s rating on Meituan is above 4.6
Meituan Group Buying
Meituan Group Buying Brand Show Exposes and Drains Traffic
Group buying on Meituan
Content evaluation
Event customization
little red book
travelling guideline
Travel guide blogger planting grass
Shop explorer planting grass
WeChat video account
Turning public domain into private desire
Content output
offline
Opening promotions
Second cup half price
Opening stored value promotions
takeout
After the trial opening, we started taking out food.
Takeaway setup
Takeaway ranking
Content evaluation
Lock out guests
product
Stable taste and explosive thinking
Regular activities super surprise
Serve
Enthusiastic, considerate and responsible
Unsatisfied with the redo
Membership system
Depending on the recharge amount, corresponding products will be given and you will enjoy a 15% discount.
Refer first order buy one get one free
Enjoy the special discount gift package for the first time
WeChat selfish desires
Prepare 2 to 3 WeChat IDs
Image Creation
Avatar signature shaping
Circle of friends shaping
Drink sharing
Activity Solitaire
Private domain order
Fission
400 Phone
Apply
Moments update
Daily updates
Member system
New Rewards
Coupon package
a
Market analysis
market competition
Comparing brands: K22, Yogurt Cow, Jasmine Yoghurt
Same category: Bawang Cha Ji, Cha Yan Yuese, Shu Xia, Cha Baidao, etc.
product experience
Long-term tasting, long-term activities, enthusiastic service
Profitability
The entire industry includes independent production of milk base, yogurt, and jam with high profits.
Low-cost Lianchuang’s store opening model has powerful products Features, enabling short-track overtaking
Communication ability
High-frequency consumption, building social attributes, and continuous output of the founder’s personal IP through Douyin, Xiaohongshu, and Moments
Product Standards
Highly standardized, with obvious supply chain advantages, and resolutely implement SOP standards
Product repurchase
80% of all milk-based raw materials are from world-class brands. The materials used are of high standard and the product taste can satisfy the taste buds of the public. It has a strong degree of recognition and quickly captures the user's mind. User demand is highly sticky and the repurchase rate is high.
model strategic planning
Store profit model
Stall store 14~18㎡
Estimated investment is 180,000 to 220,000
Estimated cost: 35,000 yuan/month
Estimated turnover: 75,000 yuan/month
Gross profit 60%
10,000 yuan/month profit
Standard store 20~28㎡
Estimated investment is 250,000 to 300,000
Estimated cost: 50,000 yuan/month
Estimated turnover: 105,000 yuan/month
Gross profit 60%
13,000 yuan/month profit
Flagship store 30~50㎡
Estimated investment is 300,000 to 400,000
Estimated cost: 75,000 yuan/month
Estimated turnover: 135,000 yuan/month
Gross profit 60%
16,000 yuan/month profit
Stores concentrate traffic bombing and create hot scenes. First and second tiers/sinking
The first 100 companies do not charge any franchise fees. Turnaround/joint venture/franchise/joint creation quickly captures the market.
Brand building positioning
Basic positioning
Target group: Post-10s/Post-00s/Post-90s/Post-80s
Consumption scenarios, company team building, shopping with friends, gatherings with friends, during and after meals
Price per customer 12 yuan to 35 yuan
Product Positioning
Extremely cost-effective
Organic yogurt, China & EU double organic certification, dense and silky texture, available with free combination of high-end fruits
Yogurt ice cream, high-end tasting of handmade Italian ice cream, no flavor, no additives, no ice cream powder
Yogurt shake Avocado yogurt shake Pineapple yogurt shake Blackcurrant yogurt shake
Marketing positioning
Organic Fresh 200 Billion Probiotics Product Reputation Creator of Healthy Drinks
Founder IP Recommended by experts Recommended by national champion athletes
Extremely cost-effective communication and fission
environmental positioning
The overall style is fresh and beautiful
Ingredients display area organic milk, Anchor cheese, avocado
The operating area has ingredients and is freshly made.
Strong Honor Certificate Authorization Food Recommendations
The queuing area is very popular
Brand Culture
brand introduction
Company Brand Product Features Future Network Layout
Brand story
Product ingenuity/Start with the story of a drop of organic fresh milk...
brand personality
Dedicated, casual, fashionable and ambitious
brand slogan
Every jar is fresh, nourishing and full of vitality
Product buying point
Origin/material selection/taste/endorsement
Cooperation policy
Single store policy
Deposit 10,000 yuan
Brand usage fee is 29,800 yuan/3 years
Site selection evaluation
design service
Floor plan, construction drawing, rendering, door head
Home guidance
Opening planning
Annual management fee (supervision and product upgrade) 5,000 yuan/year
Training fee 10,000 yuan Technical guidance Store operation
1can incentive policy
Internal store expansion incentives
Brand usage fee for 1-50 companies (reward 45%)
Brand usage fee for 51-200 companies (50% reward)
Each store will receive a reward of 2,000 to 5,000 yuan
Franchise store expansion incentive policy
If you open a second store, the brand usage fee will be reduced by 10,000 yuan, and the brand usage period will be extended for one year.
Training fee reduction (10,000 yuan)
The brand usage fee for opening three stores will be reduced by 15,000 yuan, and the brand usage period will be extended for one year.
Training fee reduction (10,000 yuan)
Open 3 stores in one year and get a total reduction of 29,800 yuan in brand usage fees Brand usage fee period extended by 1 year
Cash reward (10,000 yuan)
Training fee (10,000 yuan)
Franchisee referrals
Introduce a franchisee company and receive a reward of 3,000 yuan
The company will reward the referred franchisee 2,000 yuan for each store expansion.
Recommend franchisee supply chain products, milk base profit is 8%
Cooperation gift
Opening gift package
50 Douyin experts visited the store after opening
Douyin Blue V activation and basic construction
Douyin group buying mall construction
Douyin short video live training
Meituan takeout basic construction
Regional agent
Agency fees
100,000~500,000
margin
50,000~100,000
Supply chain rebate
Rebate 8%~15%
Lianchuang Partner
Determine according to actual situation
Advantages of joining
chain advantage
Unified management, unified operation, unified SOP operation standardization, unified image
Technical advantages
The entire industry and independent research and development and production ensure the core competitiveness of the project
Training advantages
The core technical team at the headquarters provides on-site store preparation and entire business activities, and is fully escorted.
Output advantage
Whole store output, efficient copy of mature business model, efficient and standardized operation system, clear and standardized standards
Management advantages
The advanced cashier backend system, finance, membership, store report big data, etc. are all managed online to ensure the normal and standardized operation of the store.
Operational advantages
Professional and experienced operation team, quality assurance at all levels, and constantly creative catering concepts
Distribution advantages
Independent research and development and production are carried out directly from the headquarters factory to the terminal, with unified distribution to ensure quality and save costs.
Investment Advantages
Personalized investment plan, professional cooperation and support, exquisite single store profit model, win-win entrepreneurial model
Marketing advantages
The headquarters continues to disseminate and empower partners through video accounts, Kuaishou, Xiaohongshu, Meituan Dianping, Douyin, short videos, live broadcasts and other channels.
chain promotion
on-line
Tik Tok
Hard advertising, huge volume, buying points, script design, video editing, publishing and streaming
Soft Broadcasting Apply for a Blue V account Find a benchmark account Buy some script design Video editing Release
little red book
Hard advertising, buy some script design, video editing, publishing and streaming
Baidu
SEO optimization
WeChat video account
Forward public domain to private domain
offline
Franchise exhibition
Booth rental
Material design
Booth setup