MindMap Gallery Li Xiang’s product practice 16 lectures reading notes
This is a mind map of 16 practical lectures on Li Xiang’s products. The main content includes: cultivating a team that continues to grow, how to improve operating efficiency, improve reach efficiency, master the business rhythm, how to create hot products, and how to price products. How to choose product design, how to discover real needs, how to build user consensus, how to define the quality of a product, how to create a transcendent experience, how to build an efficient and collaborative team, and how to find the right positioning.
Edited at 2024-02-12 18:17:13Avatar 3 centers on the Sully family, showcasing the internal rift caused by the sacrifice of their eldest son, and their alliance with other tribes on Pandora against the external conflict of the Ashbringers, who adhere to the philosophy of fire and are allied with humans. It explores the grand themes of family, faith, and survival.
This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
Avatar 3 centers on the Sully family, showcasing the internal rift caused by the sacrifice of their eldest son, and their alliance with other tribes on Pandora against the external conflict of the Ashbringers, who adhere to the philosophy of fire and are allied with humans. It explores the grand themes of family, faith, and survival.
This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
16 Lectures on Li Xiang’s Product Practice
How to find the right position
Find differentiated positioning
Depend on life stage
See ignore value
Find out about growth markets
Look at the current stock
Look at future trends
Find unmet needs
Not being taken seriously
not fully satisfied
To see the different stages of users
How to build user consensus
who are we
who do you think you are
Who do users think you are?
Who we serve
Who are the real users of the product?
Is this a rapidly growing user base?
Does this group have the willingness and ability to purchase?
Can we reach this group of users?
Be consistent with user perception
What value can we bring?
functional value
solve the real problem
emotional value
Provide an emotional outlet
All are best
How to define whether a product is good or bad
yearning
Put yourself in the user’s perspective
sense of security
Looking for the truer space in inertia
sense of value
Ranking of value that users will pay
Good or bad is what the user perceives
How to build an efficient and collaborative team
Uniform standards
Unified goal
unified tools
unified language
Embed process
Only adults
See the problem rationally
Dare to take responsibility
No entanglement, no internal friction
Tools and values must match
How to create transcendent experiences
Don't distinguish between large, medium and small, but look at high frequency and low frequency
Refine competitive product comparison granularity
Transcendent experience is not a hyped concept
Have a future outlook
How to discover real needs
Verification requirements
imagine
hypothesis
simulation
Verify
Co-creation collection user research
Respond to situational questions
Discuss in groups and summarize
Don’t ask what you want, ask what you expect
Co-creation research is just to fully express
Return to the purchase site to observe
buy what
Why buy
why not buy
Spread the word, listen more and read more
How to choose product design
Product selection is consistent with user selection
The choice is not either/or, it can also be a matter of learning from each other's strengths.
Consider both cost and efficiency advantages
Be wary of self-interesting designs
How to price a product
product value
Product value = product power ÷ product price × product quality
The price-performance ratio that users can perceive is product strength
User perception
function perception
Is it worth the money?
emotion perception
How much do you want to have it?
identity perception
Should you own this product?
Business needs
self hematopoiesis
Gross profit margin
net profit
continued survival
Reserve funds
future investment
Not dependent on investment
How to create a hit product
Review target
did something right
How to do better
Review process
as planned
According to process
by data
as expected
Review organization
Position 1 must lead
Listen first, then agree before making suggestions
The review must be detailed and in-depth
Master the business rhythm
from 0 to 1
get tickets
Concentrate efforts on big things
from 1 to 10
avoid being eliminated
Over-preparing for future trends
from 10 to 100
promotion competition
Rapid expansion of matching resources
Both present and future
Improve reach efficiency
people
Complete training system
Efficient replication system
goods
Reduce SKUs
Highlight selling points
field
Build channels
fixed mode
Establish system operation process
How to improve business efficiency
Atomic level operating budget
smallest particles
smallest link
smallest unit
Minimum Responsible Person
User-oriented business flow
Refining best practices
best indicator
best move
best part
best chain
Refined and replicable
Make trade-offs based on user value
The cost of amplifying user value cannot be saved
The cost of establishing a sense of presence cannot be spent
Cultivate a team that continues to grow
Recruit people who are better than yourself
Build a team culture of mutual trust
Acknowledge the value of failure at every step
Don’t punish mistakes, but punish repeated mistakes
Organize teams to learn and practice together
Improve positive feedback through practice