Master the knowledge of selling points of each product

Master the operation of product equipment

Understand the network layout of each city

Understand the network blind spots in the cities under your jurisdiction

Understand the number and layout of major competing product networks in the city under your jurisdiction

Understand the company's current training resources (academies, live broadcast resources, MEP, training center training)

Reasonably mobilize resources according to the different needs of dealers

Master the secret mining rules and be able to provide guidance during actual visits and drills

Dealers can promptly review and approve objections and appeals

Require dealers to promptly complete customer reinforcements issued by the business department

When customer complaints occur, we can define the responsibilities of dealers and customers and implement classified policy management.

Master the mandatory closing order process

Specific requirements

Understand investors’ investment philosophy

Clearly know the dealer’s annual profit target

Clearly understand the dealer’s profit assessment method

Understand the dealer’s funding status and investors’ liabilities

Understand the dealer’s current staffing situation for each position in the store

Understand the job matching status of personnel

Master the performance system of each store and position

Able to point out and optimize dealer staffing and performance systems

Give different dealers a clear profit model positioning (scale type, policy-driven type, bicycle gross profit type, small wealth and safety type, etc.)

Understand the dealer's third-level gross profit situation, and be able to analyze the dealer's profit points and weak links

The headquarters can provide approximate cost reference for different city types and dealer accumulation.

Understand the market conditions of regions, communities, and cities

Understand the share status of large regions, communities, and cities

Understand the share of major competing products

Understand the factors that cause large fluctuations in this product and competing products

Understand the position of each vehicle model in each city

Clearly identify end plates based on car model shares and implement them into management

The vehicle model's position is first identified and potential brand threats can be discovered in time, and timely visits and surveys can be conducted.

Understand the distribution of business districts in your city

Understand the current activity planning status of competing products

Mobilize existing dealer resources (media, personnel, etc.)

Master dealers’ internal and external promotion plans

Guide dealers in choosing the scope of customer invitations

Optimize invitation skills

Monitor daily invitation progress

On-site supervision of activities, on-site processes, effects, etc.

Get timely access to hot events in the community through news, dealers and other resources

In response to hot events in the community, jointly plan related activities with relevant personnel from the business department in a timely manner

Promote dealers to actively implement activity planning in conjunction with local media and other resources

Article push X articles per month

At least X% of car models use promotional templates to post articles every month

At least X% of car models use replacement templates to publish articles every month

400 pick-up rate 100%

Daily check-in

Article push X articles per month

100% coverage of weekly car series articles

400 pick-up rate 100%

Understand the latest requirements of car emperors

Weekly short video shooting requirements

Shooting frequency requirements

Manufacturer policy promotion and implementation

Follow each store’s Douyin and Kuaishou accounts

Randomly check the live broadcast situation and discover zombie live broadcasts, sales quality violations, etc. at any time

Supervise dealers to participate in live broadcast competitions, e-commerce draws and other activities

Specific requirements

Understand the city’s overall market and share demands

Understand the historical sales status of dealers

Understand the follow-up status of dealers over the years

Clarify city share target

Clarify dealer positioning

Understand dealer sales capabilities, pre-sales, and inventory structure

Clarify the relationship between vehicle models and policies

Understand dealer inventory structure, pre-sales, and resource coverage

Proficient in using MEP systems

Clarify the definition of each indicator

Ability to benchmark and diagnose dealers’ weaknesses

Able to propose solutions to weak links and promote implementation

Master the dealer's selling methods (derivative service fee type, small insurance type, boutique type, low opening package type, etc.)

Able to analyze the advantages and disadvantages of different selling methods and guide dealers to improve profits

Master dealer invoicing rules to facilitate data restoration

Master the three-level gross profit calculation method

Understand the differences between dealer accounts and financial reports

Understand the status of dealer loan development (number of phases, authenticity, etc.)

Understand the financial company’s rebate conditions

Master the derivative products promoted by the company and guide dealers to carry out

Understand the service fee charging standards for each vehicle model

Understand the real conditions for second-hand car replacement

Guide dealers to prepare monthly used car reports