Li Donglai, President of Gujia Home Furnishing Co., Ltd. 1 "To achieve the broad and subtle, to be extremely wise and moderate" That is to say, we must pursue a broader pattern, and at the same time, we must remain sensitive and pay attention to the small local details. As the saying goes, think big and start small, or have a direction on the macro and a method on the micro. What is "extremely brilliant"? In my opinion, the insight into laws is "high", and the insight into human nature is "bright", which means that a person must be smart and intelligent enough to be able to see through laws and human nature. "Extreme" just said that the highest level a thing reaches is called extreme, the so-called reaching the pinnacle. "Extremely brilliant" means reaching the highest level of insight into laws and human nature, but you must also be "moderate", that is, you are at the same time a normal person. The easy-to-understand explanation is: the greater, the more ordinary. A great person has a humble attitude, and a great person still has a low-key personality.

What is moderation? Because Doctrine tells us to stick to both ends of the spectrum and not go to extremes. There are many examples of going to extremes in our daily lives. Adding two to one to five equals 50% each. This is called neutral, and dynamic balance is also neutral. From this perspective, what we call the mean actually has several levels of understanding: (1) In terms of the way of thinking, it actually tells us to have a dialectical thinking, that is, we cannot go to extremes and must be implicit. Yang, yang contains yin; (2) In terms of behavioral or strategic methods, it is the pursuit of dynamic balance, which is especially helpful for us to manage enterprises; (3) In terms of leadership, it is to be tolerant, to make overall arrangements, and to be gray. Spend. Just like we have young people and social recruiters, large stores and N stores, many opposite things come together to achieve comprehensive, dynamic and balanced development, but all difficulties and challenges will follow. Therefore, "doctrine of the mean" as a philosophical thought can solve many problems. A simple understanding is that the greater the greater, the more ordinary. This ordinary does not mean that you are low-key, but that others should understand what you say. This is called explaining things in a simple and easy-to-understand way. If we explain the rules and principles that we have learned but no one understands them, it will be very troublesome. This is very similar to a normal distribution. It is not meant to be understood by people in the long tail on the left and right, but in the middle bell curve, which accounts for 70 to 80% of the majority of people. This part is the norm. Normal people, make sure these people can understand.

Only when you have the overall situation in your mind will you know where the local part is most important. There are two words "er" in these two sentences, which can actually be understood as juxtaposition. For example, I just said that there are directions on the macro level and methods on the micro level. What we are actually talking about is juxtaposition, that is, the juxtaposition of the "major" and the "subtle". But after reading this sentence more, you will realize that "er" may have a progressive meaning. That is to say, only when you are broad can you truly appreciate the essence of subtlety; only when you have the overall situation in your mind can you know where the local part is most important. For example, if Chairman Mao had the overall goal of liberating all of China in his mind, he would understand the importance of the Liaoshen Campaign. If you only stand at the perspective of the Liaoshen Campaign, and only at the single points of Jinzhou and Tashan, it will be difficult for you to know what it means to the overall situation. Why do leaders often have different opinions than everyone else? It’s because they are broad and see the situation differently. Only when they are broad can they know what is most important and can find key nodes in a certain situation. If you only focus on a certain part, which one is unimportant and which one is important? It is often not clear and difficult to judge. The same is true for "the most brilliant but the mean". A truly brilliant person (master) must be in a state of meanness. How to judge whether a person is wise? It depends on whether he can be impartial in dealing with problems, whether he is moderate, objective, rational, pragmatic, and dynamically balanced. There are very few people like this, and it is indeed difficult to achieve it. Moderation is opposed to extremes. Don't do things to the extreme. The so-called extreme means that you have gone to extremes. From the founding of the Party to the founding of the country, the Communist Party has been constantly fighting against left and right deviations. In fact, it is fighting against extremes. Why do many people say that the future world will be the world of East Asia? Because East Asians have this culture of moderation, while Westerners think about efficiency, not moderation. For Confucius, the Doctrine of the Mean is the highest morality. He has already said in his book "The Doctrine of the Mean" that this morality is something that very few people can achieve. This is a state of pursuit, so it is called "extreme" and "extreme". You can pursue this state, but it is difficult to achieve "extreme". The same is true for our business operations. The business structure should be larger. At the same time, we should pay attention to the details, the details that have a key impact on the overall situation, rather than caring about insignificant details. If you fail in the former details, the whole business may be ruined. Defeated. Now that the principle is clear, how do we put it into practice? This is too difficult. For example, do we understand the future development rules of the home furnishing industry? But does knowing it mean that this day will come naturally? Certainly not! We believe that integrating the whole family is the direction. Assuming that this direction is correct, can it suddenly come in one day? How do we use the golden mean to achieve this? This is called wisdom. The truth has told us, but no one has told us how to proceed. This is the difficulty of running a business. This is where the difficulty lies. Therefore, you can experience these 14 words in practice, read them often and think new. Of course, everyone can also have their own understanding, because I dare not say that my understanding is definitely correct. I am just telling you my perspective of understanding.

What is an operator? The essence of an operator is to use the power granted to us by the organization to command and manage resources, thereby creating value externally and achieving good results internally, a cyclical process. Nowadays, many companies talk about delegating power, delegating all rights except human rights and financial rights. This is wrong. Because human rights and financial rights are the greatest power. Nothing can be done without power. Power must be matched to the people who do the work and let them assume corresponding responsibilities. At the same time, resources must be used well so that our objects (customers, users, employees, etc.) can feel the value, and ultimately The results must be submitted to the company. Therefore, power means responsibility, which is two sides of the same coin, as is the case with everything.

(1) Concept

(2) Direction

(3) Organization

(4) Business

(5) Management

(6) Cognition

(7) Thinking

(8) Habits and independence

The above is all the content I want to share with you this time. Finally, I would like to emphasize three points with you: First, everyone should not listen to everything I say. Everyone should have their own thoughts and judgments. What I bring to you is inspiration, not telling you that you must believe everything Li Dong said. So today I did not talk about the specific business of the Gu family. , the most talked about are concepts. We must know that "thoughts changing thoughts is philosophy, God changing thoughts is faith, and facts changing thoughts is science." I think the most important and happiest thing for a person is to have his own thoughts. If it doesn't work, he must establish his own thinking system. Even if you encounter problems, you should have your own ideas. This is indeed difficult, but we can start to try slowly. It does not mean that we all have to become thinkers. The core is to become our own masters. Then we must first establish ourselves. This is the most powerful of all forces. Only in this way can we Only with true self-confidence can we find the meaning of life, see through many things, and be truly broad and wise. This is the theme we are talking about today. Secondly, I want to tell you that running this business itself is not difficult. You don’t even need to use multiplication or division, just addition and subtraction. The reason why you find it difficult is because there are too many variables to deal with and it is too complicated, especially dealing with the human heart and cultivating one’s own heart. is the biggest and most challenging variable. Also, not everyone is suitable to be an operator. It is best for everyone to follow their own plans, find their own inner preferences, find their own time zone, and find their own rhythm. Third, no matter how many courses we take, we cannot answer whether you can be a good operator, but if we think more, read more, and train more consciously and practice more, then we at least believe in the two concepts of "development" Words will most likely be reflected in us. Finally, I hope that in the future work and study, everyone can pursue their dreams with their own mission, their own thinking, and their own feelings! I also hope that each of us will get better and better in the years to come! Don’t forget your original intention, live up to your time, and live up to the time when we got to know each other in the Gu family and work together for a common goal!