MindMap Gallery Building employer brand from 0 to 1
Employer branding is a series of strategies and actions that shape a company's image in the minds of potential employees, current employees and other stakeholders to attract, retain and motivate talent.
Edited at 2024-01-29 17:20:48Avatar 3 centers on the Sully family, showcasing the internal rift caused by the sacrifice of their eldest son, and their alliance with other tribes on Pandora against the external conflict of the Ashbringers, who adhere to the philosophy of fire and are allied with humans. It explores the grand themes of family, faith, and survival.
This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
Avatar 3 centers on the Sully family, showcasing the internal rift caused by the sacrifice of their eldest son, and their alliance with other tribes on Pandora against the external conflict of the Ashbringers, who adhere to the philosophy of fire and are allied with humans. It explores the grand themes of family, faith, and survival.
This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
Part One: About Employer Branding
Employer Brand-EB
Employer Brand Value Proposition-EVP
Be sure to determine your target audience positioning
人群画像
定位
匹配构建
meaning
The unique value a company provides to its employees
Employees’ impressions of the company as an employer
effect
foreign
Build reputation for the company
Enhance the intangible assets of corporate brand
Reduce recruitment costs
Can attract outstanding talents to apply for jobs.
Can enhance the competitive advantage of enterprises
increase sales
Values implemented
internally
Drive employees and improve retention
Build talent competitiveness
Reduce employee turnover rate
Contains dimensions
Function
economy
psychological benefits
core
The total value that employees can get from the company
clear positioning
shape
significance
image
value
Employer Branding Considerations
Employer brand and business brand are different
employer brand
commercial brand
Collaboration
Employer brand building cannot be done from a self-perspective, but employer brand building must be done from a user perspective.
Part Two: Employer Branding Materials
Company website
WeChat public account
Recruitment materials
Recruitment Advertisement
Activity information
Official account of social platform
WeChat public account
Video number
Today's headlines
Tik Tok
Know almost
Company intranet
Training materials
Exit interview
Profile
HR management
Part 3: About employer brand building
Build ideas
Use market thinking to build employer brand
Integrate with business lines
Spread from the inside out
Notice
雇主品牌建设搭建一定要真实
和公司整体品牌保持一致
Building steps
Enterprise information inventory
Founder information
career experience
style
world view
preferences
funds
Corporate Information
manpower
channel
Brand Positioning
product information
Confirm the purpose of building your employer brand
Reasons for employer brand building
core value analysis
Confirm employer brand positioning
clear audience
crowd portrait
position
Employer brand measurement
internal measurement
employee satisfaction
employee loyalty
Employee Engagement
Quantify and evaluate the quality of your employer brand internally
external measurement of the enterprise
By inviting professional research institutions
Obtain job seekers’ knowledge of the company through big data analysis on recruitment platforms
employer branding
meaning making
Vision
mission
values
value shaping
Brand story
Image Creation
Build activities
External employer branding
Campus Recruitment Brand Building
Campus Recruitment VI Design
Fund construction management
Recruitment process design
Internship training program
Social Recruitment Brand Building
Social Recruitment VI Design
Social recruitment process management
Training and growth
Internal employer branding
Construction of Enterprise Culture
enterprise system
Build a brand vision based on authenticity
Corporate culture and brand synergy
Salary and welfare construction
Work environment construction
Employment experience
Employee care and construction
growing space
Express
公司战略和愿景
员工故事
工作体验
Channel selection
You can use the company’s recruitment channels
Can use the same promotion channels as commercial brands
employer branding
Purpose
what is the topic
Employee reputation
Part 4: Employer Brand Application
recruitment
Job Offers
communicate
Recruitment with user growth thinking
Employee relationship maintenance
Create a personalized corporate culture and enhance employee corporate identity
Business leaders lead by example
Resigned employee management
Sincere communication
keep in touch
Push company updates and industry news
Provide entrepreneurial information and consultation to entrepreneurial employees
Re-employment system
Advantage
Can reduce training costs and improve work efficiency
Specific operations
Talents can return to the company within 90 days after leaving the company, and their seniority can continue to be counted.
During the 60 days after the talent leaves the company, keep in touch with the departing personnel frequently.
Employer brand after departure
importance
Economic Value
image value
information value
management value
Steps
Exit interview
Smooth resignation process
long term communication
Enthusiastic re-employment system
Campus employer brand building
Corporate image
company culture
Part Five: Employer Brand Building Plan
Employer brand building background
The importance of employer branding
Attract and retain top talent
Improve employee satisfaction and loyalty
Reduce employee turnover rate
Improve employee productivity
Improve corporate competitiveness
Enhance corporate image and reputation
Increase market share and profits
Promote the construction of corporate culture;
Improve employee cohesion and teamwork capabilities
Strengthen employees’ sense of identity and belonging to the company
Improve employee loyalty and satisfaction with the company
Improve corporate innovation capabilities and competitiveness
Stimulate employees' innovative awareness and ability
Improve the market competitiveness of enterprise products and services
Employer branding challenges
How to effectively communicate your employer brand
Choose appropriate communication channels
social media
Corporate official website
Recruitment website
Industry exhibition
Develop an effective communications strategy
Clear communication goals
Develop a communication plan
Evaluate communication effectiveness
How to measure employer branding effectiveness
Set clear metrics
employee satisfaction
employee loyalty
turn over rates
Corporate image and reputation
Regularly evaluate and adjust employer branding strategies
Gather employee feedback
Analyze market changes
Adjust communication strategy
The development trend of employer brand building
Digital employer brand building;
Leverage social media and online platforms to communicate your employer brand
social media
Corporate official website
Recruitment website;
Industry exhibition
Use big data and artificial intelligence technology to optimize employer brand building
Analyze employee needs and behaviors
Develop a personalized communication strategy
Improve employer brand building effectiveness
Personalized employer brand building
Develop personalized communication strategies based on employee needs and characteristics
Employee needs analysis
Employee Characteristics Analysis
Develop a personalized communication strategy
Provide personalized benefits and training opportunities
Personalized benefits
Personalized training opportunities
Improve employee satisfaction and loyalty;
The significance of employer brand building
Helps increase the attractiveness of talents
Helps reduce corporate labor costs
Helps improve employee engagement
Helps enhance the company's corporate brand value
employer brand positioning
Determine the core values of your employer brand
Analyze corporate mission, vision and core values
Refining the core values of your employer brand
Identify the core strengths of your employer brand
Analyze the core competitiveness of the enterprise
Refining the core strengths of your employer brand
Determine the core image of your employer brand
Analyze the company's brand image
Refining the core image of your employer brand
Basic framework for employer brand building
Identify core talents
work experience
employer brand positioning
employer branding
Employer brand building support system
Employer brand training
Develop an employer brand training plan
Analyze employees’ perceptions and needs of employer brand
Develop targeted training plans
Choose appropriate training methods and content
Analyze employee learning styles and preferences
Choose appropriate training methods and content
Regularly evaluate training effectiveness;
Collect and analyze training effectiveness data
Evaluate training effectiveness.
Employer brand building plan
goal planning
project activities
External employer branding
Campus Recruitment Brand Building
Campus Recruitment VI Design
Fund construction management
Recruitment process design
Internship training program
Social Recruitment Brand Building
Social Recruitment VI Design
Social recruitment process management
Training and growth
Internal employer branding
Construction of Enterprise Culture
Salary and welfare construction
Work environment construction
Employee care and construction