In the vertical structure, each group of viewpoints must be an overview of the next level viewpoints.

In the horizontal structure, each group of viewpoints does not overlap with each other and has a certain logical order.

Grasp the main contradiction

Quickly sort out the key points

The theme is clear

Deep roots and lush leaves

The finishing touch

Draw the ground into a map

Operational planning

Painting beams and carving buildings

First the framework and then the details, first the summary and then the specifics, first the conclusion and then the reasons, first the important and then the secondary.

make a point

Every conclusion should be supported by corresponding reasons

Use three to classify, that is, the number of each argument is 3

There must be a logical sequence

If you don’t know the point of view, you have to ask: Why?

If you don’t know the conclusion, you have to ask: So what?

pyramid structure

On the basis of _____, it explains ________ from ________, N aspects

"Based on..." is a fact, "N aspects" are opinions (reasons), and "explained" is a conclusion

Goals allow people to focus their energy

The time, place, person, who I am, and who the other party is expressed

The more specific the scenario, the more accurate the goal and future structure will be.

The other party can achieve it, rather than achieving it yourself

Audience

Behavior

Condition

Degree

Under the conditions of C, A must complete B according to D's standards.

What point of view do you want to persuade the other party to accept?

How to make your views more attractive

Different goals will lead to inconsistent themes

heartstrings

three basic principles

Scene

Conflict

Question

Answer

Standard type

Straight to the point

Prominent worry style

Highlight confidence

When arriving at each point of view, you must think about what questions the other party will have after seeing this point of view.

After explaining your point of view, what inconsistent opinions may the other party have?

Focus on the needs of the other party

Ensure issues are fully covered through 5W2H

The answer must be a conclusion

Every level must be a conclusion

Prioritize according to the other party’s standards

Look for commonalities and summarize conclusions through common points

Scenario imagination, what point of view will be summarized in one sentence

Make good use of embellishments and come up with conclusions that can move people's hearts

Decompose questions and answers

Summarize and summarize

major premise

minor premise

in conclusion

Phenomenon

reason

solution

To correspond one to one

Sort by time

Classified according to structure

Classify according to importance

Use a 2×2 matrix

Master more relevant thinking models

Suitable for persuading the other party

Helps prove the necessity of the conclusion

Extremely effective for rejecting listeners

Solutions for each other’s concerns

Easy to remember key points

Put the complete pyramid structure into PPT

Discussion: conclusion first

Certificate: Above and below

Category: Classification grouping

Ratio: logical progression

Based on existing data, clarify the specific information you want to express

Determine the correspondence

Select chart format

Use concept maps