MindMap Gallery 24 years of Lexus used car management
This is a mind map about 24 years of Lexus used car management. The main contents include: used car replacement, human resources management, financial management, sales and marketing, procurement and inventory management, and market analysis.
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24 years of Lexus used car management
Market analysis
market trend
consumer demand
With the growth of automobile consumer demand, second-hand cars are also gradually emerging. After all, used cars are cheaper than new cars
market competition
Nowadays, 4S stores still have many advantages over the competition from large car dealers. 1. The credibility is guaranteed and the condition of the used cars can be guaranteed. 2. The price of second-hand cars is transparent and there will be no miscellaneous fees. 3. The manufacturer will provide certain support (extended warranty, maintenance or one-time subsidy) for this second-hand car.
market segmentation
car model
Mazda3, next generation
This car can be used as a store-end retail model, and can be purchased outside on a large scale.
Atez
There is a price difference between the north and the south. If you come across someone with this car in or around the area, you can also be the main collector.
CX-5
New cars are cheaper. Compared with the sales of Masan, there is still a certain difference, but if the price is right, you can also buy it.
ES series
As Resa's best-selling model, this car can also be the main sales model. Second-hand cars also retain their value very well. This car can be retailed through the store.
RX series
As the most popular model among Lesa's off-road vehicles, its monthly sales are not high. The price of second-hand cars also suffers a lot. There is a certain price difference between the north and south of this car, and it can be retailed or wholesaled.
NX series
, this car is not easy to sell as a new car. Second-hand cars cannot be digested locally and can only be digested in the north and south for wholesale sales.
Others (joint venture oil trucks)
For the Volkswagen series, purchase with caution. There are too many resources from Volkswagen manufacturers, which will have a great impact on the price of new and used cars. There is basically no profit at all, and you may even face losses.
Others (domestic oil trucks).
New energy models
, which is also the main model to be promoted in the next two years. New cars are very expensive, and the price difference of second-hand cars is huge. We can slowly get in touch with and try out the future development trends in the next two years.
Price range
Car models under 10,000 yuan
Mainly replacement small broken cars. Walk away through the group on auction.
Joint venture models under 100,000 yuan
The car model is excellent and can be retailed through its own platform
Models priced from RMB 100,000 to RMB 300,000
These types of models basically belong to first- and second-tier luxury brands, are in excellent condition, and can be retailed in stores. However, there must be a time display cycle of 45 days. If you can't digest it, leave immediately. Avoid later losses.
More than 300,000 models
This type of model cannot be digested by the local market in Xingtai and is sold directly through the platform.
Purchasing and Inventory Management
Procurement channels
dealer
In-store exchange
Selling cars in after-sales stores
auction
Che Yipai
Xiao Lei Pai
individual seller
Customer leads found through the website
Used car replacement customer leads
Inventory management
Organize used car inventory list
Clarify the purchase and sale time of second-hand cars and the first-in, first-out principle
vehicle assessment
All-employee evaluation reward mechanism
Create a vehicle evaluation form
Outsourcing evaluation
Dealership Assessment
Sales and Marketing
sales strategy
Pricing Strategy
Basically, the gross profit of the vehicle is controlled at 5%, and the price needs to have a gross profit of 10%.
Promotions
A monthly theme that needs to be communicated with the market
Marketing channels
Online platform
car home
Xianyu
Douyin live broadcast
All members’ circle of friends
Offline stores
Store traffic customers
Derivative loans
Bank loan
The loan interest is low, the rebate is high, and the customer qualifications are also high. And the down payment ratio is up to 30%, 3-year loan
Manufacturer finance
The loan interest is high, the rebate is high, the customer qualification requirements are low, and zero down payment is available, 5-year loan
Financial Management
Cost Control
purchase cost
Within 100,000 yuan
Occupying the store, 30 working days retail cycle. After 30 days, if items cannot be sold, they will be sold directly to the auction and the funds in the store will be untied.
More than 100,000 yuan
Use in-store funds first, then go to group financing immediately. 60-day retail cycle. Unable to sell for 60 days. Immediately go to the group auction and take it away directly to untie the funds occupied in the store.
Preparation, transportation, transfer and filing fees
operating costs
Basically zero, the main cost is the network platform 20,000/year. The rest is personnel expenses and maintenance costs
revenue management
Sales revenue
Second-hand car sales difference
Used car loan rebate
Manufacturer’s rebate for used car replacement
Financial Statement Analysis
human resource Management
Hiring
Retail and anchor staff are now needed
Employee training and development
training program
career path
Used car replacement
Dealership manufacturer used car rebates
Second-hand car replacement table and corresponding manufacturer details
Prepare a database of replaceable used cars
Manufacturer replacement used car data management
Manufacturer certified used car data management