MindMap Gallery smart starry sky version
This is a mind map about the smart starry sky version, including the official announcement period, Topic hype period, Listing release period, communication effects, etc.
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The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Starry Sky Edition Communication Planning
Communication strategy background in January: Brand and product exposure to attract new fans
Official announcement period
12.31 Global Contact Official Announcement
Headquarters
Official media matrix accounts publish beautiful pictures: smartAPP Weibo WeChat Xiaohongshu
Potential customer notifications: SMS APP push
Agent side
"The only standard starry sky roof for the 200,000 level"
Topic hype period
1.13-1.18 Hype around the topic of "200,000..."
Headquarters
Official media matrix account release core product force material release
Xiaohongshu Master*Douyin Master*Automotive Media creates topics and content (47)
Listing release period
Official media matrix account * media account * KOL account joint online press conference live broadcast
Official media matrix account*media account*KOL account joint content release
100 media product videos/beautiful pictures product review release
25 KOL #3 announced the listing news of #3 in the test drive carnival event video
Propagation effect (1.20 statistics)
Estimated release content 170
Voice volume statistics (smart star version keyword search, excluding agent accounts)
TikTok short video 15
Highest voice (excluding agent account camp): Official media-smart car 8.8k likes 247 comments 145 retweets Media-Beautiful girl in the car circle 9355 likes 40 comments 24 forwards Qianzi is on the road. 1.5k likes in the past day. 148 comments. 29 retweets. Sweetheart car review 1.3k likes, 238 comments, 21 retweets in the past day Car-savvy girl 1.2w 113 comments 15 forwards in the past day No. 20, the voice volume understands the vision of the car emperor (2.4 million fans) 116 likes, 136 comments, 62 forwards I don’t understand cars. 32k likes, 12 comments, 5 retweets.
Xiaohongshu Notes 150 (including agent account)
Highest volume: smart life magazine 53 likes 8 comments JokerCrack Post-95 Photography Enthusiast 35 Likes 6 Comments (User UGC) Eric ONE Fashion Blogger 68 Likes 6 Comments (User UGC)
Weibo 30
Highest volume: smart life magazine 629,000 followers, 81 likes, 3 comments (1.19) Elise's Research Institute 6.2 million fans Film and TV reviewer 1005 retweets 153 comments 1001 likes Car Onion Rings 3.311 million Car Expert 110 Likes 3 Comments
WeChat: Article 24 Video
Highest volume: 1,926 original articles from Chewenshe - 3,075 reads, 16 likes Kick Car Gang 6188 original - 1697 reads 6 likes high end life 2195 reads 6 likes
Page 16
Media platforms with large publishing volume: Phoenix, Sohu, Sina ZAKER, Netcom New Car, Zhongguancun Online
Media communication characteristics
platform
Xiaohongshu: The agent camp is strong (Part Invite old car owners to the event), focus on user UGC output, media output (X articles)
1. The content has a strong sense of amateurism and the identity of the content producer is blurred. It is life-oriented. 2. It is conducive to car owners and fans. 3. Cross-border and lifestyle bloggers bring content output and more voices.
Tik Tok
After 1.20, a number of high-quality media test drives appeared one after another, and the volume of voices increased sharply. The model of "high-quality content and fan interaction" was obvious.
The main position of professional car review media people. About 16 articles. The advantage of vertical media (5 articles) is that the Internet celebrity fan base is large and well-known cross-border bloggers can easily bring a large amount of cross-domain traffic.
Weibo-like, communication focus: pre-launch: 1. While paying attention to the visual feast of the starry sky, pay attention to performance and luxurious interiors (paying tribute to the nameplate logo of the 25th anniversary), and focus on the innovative capabilities and technology of the smart brand in the field of electric vehicles. strength. (Pico Proton) thus creates brand and product differentiation, which can differentiate it from many luxury fuel vehicle brands that also share the USP of the starry sky. 2. Emphasis on sporty elements, sports elements (industrial design id, speed car school, Yimiao car, trumpet car, comic car) 3. Starting from a feminine perspective (Car News Society), highlighting the scene and emotional value 3 , cross-border media has a high volume of voice
Excluding the factor of account subscription base, the reason why the article has gained high popularity is to highlight the new luxury and technological tone of the brand; to make the brand user label clear; to focus on scene-based expression to meet user emotions and actual use needs.
Web page
1. A large amount of content is concentrated on the release of listing information with huge exposure and high web page exposure. For example, the three major website portals, Phoenix, Sohu, and Sina, have a maximum reading volume of 446,000 to 870,000. 2. The content released by media is highly shareable and it is easy to achieve the superposition of article dissemination volume. For example, Netcom publishes on Sina Sohu and other platforms at the same time, and the superposition volume is XX
Analysis of user comments published by popular media
Proportion of positive comments Proportion of neutral comments Proportion of negative comments
VOC details
Douyin car media people test drive
1. User needs are relatively realistic and focus on actual factors related to car purchase, such as price and rights. 2. It is easier for self-media to guide users’ public opinion. When bloggers have high fan loyalty and a large fan base, almost all user comments are neutral or positive.
Douyin media
Douyin’s vertical media content triggers a lot of negative comments from users, as high as 90%. The negative voices are concentrated on: 1. Price dissuasion 2. No-name brands 3. Smart has no characteristics of its own 4. Unsightly design (wheels, strong plastic feel) 5. Poor pre-sale rights 6. Compared with Jikrypton, there is a lack of confidence
Weibo self-media: User comments during the warm-up period were very positive, such as the brand is good, the design is good, and the commemorative edition is memorable
WeChat self-media: user comments are few and relatively neutral
overall feedback
Generally speaking, before the launch, user comments are more conservative; during the launch phase, negative comments are most likely to occur, and price is the focus of discussion and public opinion; the test drive phase after the launch is easy to reverse the direction of evaluation, which is conducive to building product and brand reputation.
Overall features
The press conference is jointly completed with the car enthusiasts association, which makes it easy to achieve cross-border media cooperation and bring greater publicity.
Comparing static car reviews and on-site test drives by professional car reviewers, the latter’s voice volume doubled
The key platforms for pre-launch communication are webpage dissemination and information release, WeChat product forecasts, Xiaohongshu focuses on scene sharing and building momentum, and post-launch communication focuses on experience sharing. The focus of communication is Douyin cars and cross-border KOL new car test drives
Brand image and authority require more high-quality self-media and platform-based media to be reflected, while user reputation requires more public opinion monitoring and control based on social media platforms.