Love and hate

Taobao’s method and attitude of pretending to be fraudulent (invisible power reduction)

Just to find good treasures

follow the policy

Do your duty

small

data

personalise

About 15 days, irregularly

Work three times a day, at 2:00 a.m., 11:00 a.m., and 17:00 p.m.

Taobao plug-in implantation monitoring

Alipay usage rate

Merchant violation

The original IP of the traffic source to prevent clicks from the same IP

Prevent malicious clicks from traffic machines

Traffic parameter uniqueness

Impression volume and click-through rate are too high

Traffic source statistics to prevent a single dimension from being too high

Tour time problem, traffic machine time is fixed

mouse area value

Multi-dimensional comparison function

flow

Convert

Order

System Intelligent Learning System

Single-dimensional anomaly, develop complaint portal

Multi-dimensional anomaly, appeal closed

Malicious complaint, store closure

All the data of the business consultant are assessment points

Click-through rate and conversion rate are most important

New products must be sold on long-tail keywords, and big keywords are directly risky.

Register IP

The track of fraudulent orders is too obvious

Must have a real buyer account

When we check the trumpet account, Taobao is actually monitoring it because it is Taobao’s own data that is indexed.

There are N numbers of scammers, but the hardware IP and other information are the same, so all scammers are determined to be scammers.

New products cannot be large-scale without traffic. Even if you add clicks, the volume cannot be large.

New product conversion must comply with personalized tags

When new products are first introduced, through-train or mobile traffic will be increased

The first 20 orders for new products must be personalized and matched, and try not to spoof orders. The products will be automatically marked, and we will do our best to convert real customers.

Supplementary traffic must be supplemented by display

Taobao defaults to fake transaction express blacklist

Express weight

It is best to choose a campus as the delivery address, where there will be a guard to sign for receipt.

Couriers can report empty packages, the courier will be rewarded 200, and the issuing site will be fined 30,000

Our army sends postal parcels on behalf of

[Real-time] Personalized search, one conversion will affect the traffic in the next few hours

Personalized PCs already account for 60%

Your own friends (accounts must not be related, such as having visited Taobao on the same network)

Old customers

It is best to choose tag words