MindMap Gallery Analysis and summary of through train promotion quality scoring algorithm
What is Taobao through train promotion? Taobao through train is a Taobao promotion software that charges according to clicks. For example, one click costs one yuan, and 100 people visit your product, which is a through train promotion fee of 100 yuan. Please optimize the product details page. Only then.
Edited at 2022-11-14 14:10:18Avatar 3 centers on the Sully family, showcasing the internal rift caused by the sacrifice of their eldest son, and their alliance with other tribes on Pandora against the external conflict of the Ashbringers, who adhere to the philosophy of fire and are allied with humans. It explores the grand themes of family, faith, and survival.
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Avatar 3 centers on the Sully family, showcasing the internal rift caused by the sacrifice of their eldest son, and their alliance with other tribes on Pandora against the external conflict of the Ashbringers, who adhere to the philosophy of fire and are allied with humans. It explores the grand themes of family, faith, and survival.
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[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
Analysis and summary of through train promotion quality scoring algorithm
The importance of quality scores
BAT --> baidu, Alibaba, Tencent
Baidu and Alibaba are both advertising companies.
Baidu declines
Ali up
CPM, CPC, CPA, CPS, CPC (through train vs. bidding ranking)
Because Baidu has no quality score, it has led to the company's overall decline.
Quality Score*Bid
Baidu’s quality fractal is in vain
bid
Taobao’s quality scores are becoming more and more precise
quality points
The purpose of quality points
Measure the correlation between search terms and promotion targets
Baidu is the correlation between search users and promotion companies
Taobao, the correlation between buyer intent and products
Quality points make through trains a money printing machine.
Several perspectives on quality scores
1. Quality scores will soon become a thing of the past and become obsolete;
Because words are becoming less and less important.
Started to care about people and the environment
Perhaps in the near future, the connotation of quality points will change. It is no longer about words, but the quality score of people (this traffic). A value calculated in real time.
If God wants to destroy it, he must first make it crazy.
2. For quality points, what matters is not the perfect score, but the perfect score.
3 rows and 5 columns
Does a perfect score mean a perfect score? Does a full score mean a perfect score? The two have nothing to do with each other.
A layman watches the fun, an expert watches the door
3. 10 points is just the beginning, low first-screen estimated value is what we should pursue.
4. Buyer experience is a part of quality score. But express trains cannot control the buyer experience. 554 is enough.
4 elements of quality score
Basic points
Boss. word parents
Comprehensive
Hierarchy
Account
plan
baby
creativity
Key words
Effect
Click rate, collection rate, additional purchase rate...
Each level participates in the calculation of base points.
General cleaning
pause
Soy sauce
It is better to lack than to overdo
Regular cleaning
Quality score starts from 8 points
Smoothness
There is no specific time period. Every day has an impact on the future.
Data is generated every day. The purpose is to ensure that the basic points will not be interrupted in the future.
attenuation
The effects of any given day will diminish over time.
Do you want to drive during the Chinese New Year?
If the quality score a year ago is very high, get 10 points. open! limit.
If the quality score is very low. Parking renovations.
Starting at 8 points
creative quality score
Relevance score
Category
2 participles
Wrong category will result in 2 participles
A word with a score of 10 suddenly dropped to a score of 7 or even lower.
Because you didn't move, the category moved.
Babies also have categories
17,000 categories. 200 pieces/week on replacement
Slippers, 7 categories
Facial masks, 10 categories
Every word has a category
The categories of words are also changing
Yunhe
food
Hand cake
3C digital category
Attributes
Competitor brand words
It can be used as a keyword, but it must not be placed in the title.
text
Relevance of keywords and creative titles
Use as many titles as possible to cover more of our keywords
No need to repeat keywords in the title
Creative titles, reject the style of title where the boss lady ran away with someone
It is required to meet the requirements as much as possible.
Buyer experience points
User experience after entering the details page
Collection and purchase conversion, view big picture, main picture, SKU, evaluation, buyer show.
DSR, delivery speed, Wangwang response speed
Time on page
It has nothing to do with through trains, 554 is enough