MindMap Gallery Kuaishou advertising logic algorithm
Kuaishou advertising logic algorithm: Kuaishou advertising style: low volume: low bid, narrow targeting and less creativity; high cost: low budget and high bid; low ROI: exaggerated creativity and novelty, no in-depth optimization is used.
Edited at 2022-07-30 18:08:48Avatar 3 centers on the Sully family, showcasing the internal rift caused by the sacrifice of their eldest son, and their alliance with other tribes on Pandora against the external conflict of the Ashbringers, who adhere to the philosophy of fire and are allied with humans. It explores the grand themes of family, faith, and survival.
This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
Avatar 3 centers on the Sully family, showcasing the internal rift caused by the sacrifice of their eldest son, and their alliance with other tribes on Pandora against the external conflict of the Ashbringers, who adhere to the philosophy of fire and are allied with humans. It explores the grand themes of family, faith, and survival.
This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
7.29 Kuaishou advertising logic algorithm
3 major issues in advertising
Not enough: low bid, narrow targeting, less creativity
High cost: low budget, high bid
Low ROI: Creativity exaggerates novelty and no in-depth optimization is used
role appeal
User: Content Business
Advertisers: Maximize ROI with minimum volume
Platform: The highest value traffic monetization
Kuaishou advertising style
Double column advertising: high conversion, but high cost
Single-column advertising: the largest advertising traffic pool, with high requirements for video quality
Alliance advertising: low traffic price, suitable for rapid expansion period, relatively loose review standards
Advertising value measurement
ECPM=CPA*CTR1*CTR2*CVR*1000 Attractiveness of materials and accuracy of push crowds Attribution crowd Accuracy of material push crowd
Drop link
Rough ranking: Advertising fee is 2000-1W Adopt twin tower model structure Embending between users and ads for dot product calculation
Fine rowing
The core is to make refined predictions while targeting system performance compromises.
It is divided into estimation link, advertising access, style selection, cpm calculation, and advertising billing.
recall
Multiple recall
Recall merge sort
recall truncation
Solve how to efficiently carry out the four matching of people and advertising product anchors
Balance between user goals and ecological goals
User experience mechanism: UEO
Time monetization efficiency: revenue/user time loss
DAU monetization efficiency: revenue/user DAU loss
optimization
Works with better user experience will be ranked higher and billed lower.
Fitting through exposure crowding, derived effects, negative emotions, etc.
Internal loop materials may receive natural traffic distribution