MindMap Gallery STP market segmentation
This is a mind map about STP market segmentation. It tells the relevant stories of STP market segmentation. If you are interested in the story of STP market segmentation, you are welcome to collect and like this mind map~
Edited at 2022-10-22 14:53:02This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
STP market segmentation
Understanding STP
STP is one of the important tools for market segmentation and positioning
STP refers to market segmentation (Segmentation), target market selection (Targeting) and market positioning (Positioning)
Segmentation
The purpose of market segmentation is to divide the entire market into small groups with similar characteristics
Market segmentation can be based on different criteria, such as geographical location, consumer behavior, psychological needs, etc.
Geographic segmentation can be divided based on regions, countries, cities, etc.
Consumption behavior segmentation can be divided according to consumer purchase frequency, brand loyalty, consumption preferences, etc.
Psychological needs segmentation can be divided according to consumer needs, desires, attitudes, etc.
Targeting
Target market selection refers to selecting specific market segment groups as the target market for key development based on market segmentation.
Target market selection needs to consider factors such as the size, growth potential, and degree of competition of the target market.
Target market selection needs to be determined based on the company's resources and capabilities to ensure effective market development and marketing activities
Market positioning (Positioning)
Market positioning refers to establishing a unique brand image and market position in the target market
Market positioning requires identifying the features, differences, and competitive advantages of a product or service
Market positioning can be achieved through pricing strategies, promotional activities, brand image, etc.
Market positioning needs to match the needs and expectations of the target market to achieve the best matching relationship between product and market.