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Edited at 2022-10-15 05:18:04This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
What are the principles of market segmentation?
Market Segmentation Definition and Importance
Market segmentation is the process of dividing the entire market into submarkets with similar needs and characteristics.
The importance of market segmentation is to help companies better understand the target market and meet the needs of different market segments.
Principles of market segmentation
Distinguishability Principle
Market segmentation should be based on characteristics and needs that clearly differentiate the different market segments.
There should be obvious differences between market segments so that companies can meet the needs of each market in a targeted manner.
accessibility principle
Market segments should be able to be reached and communicated effectively.
Enterprises should have the ability to reach and provide products or services to consumers in various market segments.
principle of benefit
The market segment should have sufficient size and potential profit to bring sustained commercial benefits to the enterprise.
Market segments should have certain market growth potential, which is conducive to the long-term development of the enterprise.
Implement feasibility principles
The division and positioning of market segments should be able to be implemented and operated by the enterprise.
Enterprises should be able to meet the needs of various market segments while keeping costs within a reasonable range.
internal consistency principle
Market segments should be consistent with the company's core capabilities and brand image.
Market segments should be consistent with the company's goals and strategies and be able to bring sustained competitive advantage to the company.
continuity principle
The division and positioning of market segments should be sustainable and flexible.
Market segments should be able to adapt to market changes and changes in consumer demand to remain competitive in the market.
Market segmentation strategies and methods
Consumer attribute segmentation
Market segmentation based on consumers’ personal characteristics and behavioral habits.
It can be segmented based on attributes such as age, gender, income, education, etc.
Geographic segmentation
Market segmentation based on geographical areas.
It can be subdivided according to countries, regions, cities, etc.
Product feature breakdown
Market segmentation based on product features and functionality.
Products can be segmented based on their price, quality, usage and other characteristics.
behavioral segmentation
Market segmentation based on consumer buying behavior and preferences.
Consumers can be segmented based on their purchasing frequency, purchasing channels, brand loyalty, etc.
Profit breakdown
Market segmentation based on profit levels of different market segments.
It can be segmented based on the profit contribution of different market segments.
Mass subdivision
Market segmentation is based on the size of the market and the number of potential consumers.
The market can be segmented based on sales, market share, etc.
Market segmentation implementation steps
Determine segmentation goals
Enterprises need to clearly define the goals and significance of market segments.
The size, potential and competitive dynamics of the market segment need to be determined.
Collect market data
Businesses need to collect and analyze market data related to market segments.
Information such as consumer needs, behaviors and preferences is needed.
Select segmentation method
Enterprises need to choose an appropriate market segmentation method based on their own circumstances.
The resources and capabilities of the enterprise and the characteristics of the market need to be considered.
Develop market segmentation strategies
Enterprises need to develop corresponding market segmentation strategies based on the characteristics and needs of market segments.
Aspects such as product positioning, marketing strategy and channel selection need to be determined.
implementation and monitoring
Companies need to implement market segmentation strategies and monitor and evaluate them.
Corresponding adjustments and optimizations need to be made based on market feedback and performance.