MindMap Gallery Give examples of market segmentation
Market segmentation is the process of dividing an audience into groups based on specific factors. For example: segment the audience by factors such as age, gender, education, income level, occupation, geographical location, hobbies, purchasing power, family structure and lifestyle to meet the needs and preferences of different groups.
Edited at 2022-06-20 20:16:07Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Give examples of market segmentation
age
Consumers of different age groups have different consumption habits and needs, and the market can be segmented according to age.
Young people like to pursue fashion and personalization, and are interested in new things and technological products.
Middle-aged people pay more attention to family and career, and prefer to buy stable and practical products.
The elderly are more concerned about health and wellness and are more inclined to purchase health care products and elderly care services.
gender
There are differences in purchasing behavior and consumption preferences between men and women, and the market can be segmented based on gender.
Men are more inclined to buy large consumer goods such as electronic products and cars, focusing on functionality and performance.
Women pay more attention to small consumer goods such as home decoration and cosmetics, focusing on quality and appearance.
education level
Consumers with different levels of education have different consumption concepts and purchasing abilities, and the market can be segmented based on education level.
Highly educated consumers have higher requirements for product quality and pay more attention to brand and innovation.
Consumers with low education pay more attention to the price and practicality of products.
Income level
Consumers with different income levels have differences in consumption habits and spending power, and the market can be segmented according to income levels.
High-income groups have higher purchasing power and interest in luxury goods and high-end brands.
Low-income groups pay more attention to high-quality and low-priced products and promotions.
Profession
Consumers in different professions have differences in purchasing intention and purchasing power, and the market can be segmented according to profession.
White-collar workers are more willing to buy high-quality, fashionable and novel products.
Blue-collar workers pay more attention to the practicality and durability of products.
geographical location
Consumers in different geographical locations have differences in consumption needs and consumption habits, and market segmentation can be carried out based on geographical location.
Urban residents pursue fashionable, branded and personalized products.
Rural residents pay more attention to the practicality and price of products.
hobby
Consumers have different interests and hobbies and have different demands for products. Market segmentation can be carried out based on interests and hobbies.
Consumers who like sports and fitness are more likely to purchase sports equipment and fitness products.
Consumers who like to travel pay more attention to travel services and travel supplies.
purchasing power
Consumers with different purchasing power have differences in product selection and purchasing power, and market segmentation can be carried out based on purchasing power.
The wealthy class are more willing to purchase high-end luxury goods and customized products.
Ordinary consumers pay attention to high quality and low price and cost-effectiveness.
family structure
Consumers with different family structures have different product needs and purchasing decisions, and market segmentation can be carried out based on family structure.
Families with children pay more attention to children's products and educational services.
Single people pay more attention to personal consumption and entertainment products.
lifestyle
Consumers have different lifestyles and have different needs for products. Market segmentation can be carried out based on lifestyles.
People with healthy lifestyles pay more attention to healthy food and fitness products.
People who live an eco-friendly lifestyle pay more attention to eco-friendly products and sustainable development.