MindMap Gallery Market segmentation product positioning
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Edited at 2021-10-12 08:18:20Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Market segmentation product positioning
Market segmentation refers to dividing the entire market into several different and relatively independent groups of consumers according to certain standards and requirements.
Market segmentation can be done based on basic characteristics of consumers, purchasing behavior, needs, and other factors.
The purpose of market segmentation is to better meet the needs of different consumer groups and provide more personalized products and services.
Market segmentation can effectively improve the competitiveness of enterprises and achieve differentiated competition.
Criteria for Market Segmentation
The criteria for market segmentation can be determined based on different purposes and requirements.
Market segmentation can be carried out based on basic characteristics of consumers such as age, gender, income, education level, etc.
Market segmentation can also be carried out based on factors such as consumer purchasing behavior, preferences, needs, etc.
Market segmentation standards should be operable, effective and distinguishable so that companies can better develop strategies for different market segments.
Significance of Market Segmentation
Market segmentation can help companies better understand consumer needs and behaviors so that they can meet consumer needs more accurately.
Market segmentation can help companies grasp market opportunities and competitive situations, and improve market response speed and market share.
Market segmentation can help companies develop more precise product positioning and marketing strategies for different market segments and improve market competitiveness.
Market segmentation can help companies discover new markets and consumer groups, and expand market space and sales channels.
Product Positioning
Product positioning refers to the company's determination of product positioning and differentiation strategies in market segments based on the results of market segmentation.
Product positioning needs to consider the features, advantages and differences of the product, as well as consumer needs and competitor positioning.
Product positioning requires clarifying the product's target market and target consumer groups, and determining the product's core competitiveness and differentiation elements.
Product positioning can be implemented through many aspects such as product brand, price, image, function, etc., and combined with marketing strategies.
Strategic Choices for Product Positioning
The strategic choice of product positioning needs to be determined based on the characteristics of the market segment and the competitive environment.
Product positioning can be differentiated from that of competitors to create differentiated advantages.
Product positioning can choose to occupy a specific market segment in the market segment to achieve a focused advantage.
Product positioning can choose to provide higher quality or lower price products in market segments to achieve cost leadership.
Product positioning can choose to meet the specific needs of consumers in market segments and achieve customized advantages.
Examples of Market Segmentation and Product Positioning
Taking the food industry as an example, market segmentation can be used to locate the needs and preferences of different consumer groups.
For example, in the infant food market, different categories of products can be designed according to the baby's age and special needs.
For example, in the health food market, different categories of products can be provided according to the age, gender and health status of consumers.
For example, in the health food market, different categories of products can be positioned according to consumers' lifestyles and health pursuits.