MindMap Gallery market segment
This is a mind map about market segmentation, telling stories related to market segmentation. If you are interested in stories about market segmentation, please feel free to collect and like this mind map~
Edited at 2021-10-09 20:10:04Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
market segment
Definition: Market segmentation refers to dividing a large market into multiple market segments to meet the needs of different consumer groups.
Purpose: Through market segmentation, companies can better position and serve different consumer groups and improve marketing effectiveness and competitiveness.
Benefits: Better meet consumer needs, increase market share, reduce competitive pressure, and enhance brand recognition.
Method: Find the basis and criteria for market segmentation through market research, data analysis, etc.
Segmentation criteria
Geographic segmentation: The market is divided into different regions based on geographical location, such as domestic market and international market, eastern market and western market, etc.
Demographic segmentation: Segmenting the market by demographic characteristics, such as age, gender, occupation, etc.
Behavioral segmentation: Divide the market according to consumer purchasing behavior, such as purchase intention, purchase frequency, purchase preference, etc.
Psychological segmentation: Divide the market according to consumer psychological characteristics, such as values, hobbies, consumption motivations, etc.
The importance of market segmentation
Meet consumer needs more accurately: Market segmentation can help companies better understand the needs of different consumer groups, thereby providing more targeted products and services.
Improve market response speed: Through market segmentation, companies can respond to market changes faster, adjust marketing strategies in a timely manner, and maintain competitive advantages.
Reduce marketing costs: Through market segmentation, companies can carry out targeted marketing activities to avoid wasting resources and reduce costs.
Increase brand loyalty: Through market segmentation, companies can establish close ties with specific consumer groups and improve brand loyalty and word-of-mouth communication.
Achieve differentiated competition: Through market segmentation, companies can find unique market positioning and competitive advantages to differentiate themselves from competitors.
Steps to Implement Market Segmentation
Determine segmentation standards: Determine appropriate market segmentation standards based on the company's product characteristics and market conditions.
Conduct market research: Through market research, understand consumer needs and purchasing behavior and find the basis for market segmentation.
Analyze data and information: Identify potential market segments through data analysis by correlating market segmentation criteria with actual market data.
Select target market segments: Based on market size, growth potential, competition and other factors, select the most attractive market segments as the target market.
Develop marketing strategies: Develop corresponding product positioning, price strategies, promotion plans and other marketing strategies for target market segments.
Implement and evaluate effects: Implement the formulated marketing strategies into actual operations, and continuously optimize and adjust the strategies through effect evaluation.
Case: Assume that an electronic product company faces a fiercely competitive market and finds two market segments through market segmentation: the young market and the middle-aged and elderly market.
Young people market: This market group is concerned about technology, fashion, and sharing with friends. Companies can provide products with diverse styles and powerful functions and promote them through social media and other channels.
Middle-aged and elderly market: This market group pays attention to health, portability, and ease of operation. Companies can provide products that are simple, easy to use, and have health care functions, and promote them through health magazines and other channels.
Summary: Market segmentation is one of the important strategies for companies to implement marketing. By dividing the market into market segments, companies can better meet the needs of different consumer groups and improve marketing effectiveness and competitiveness.