MindMap Gallery The purpose of market segmentation
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Edited at 2021-10-06 19:32:40Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
The purpose of market segmentation
Solve the problem of market heterogeneity
Differences in needs and behaviors of different consumers
Age, gender, income, education level and other factors influence consumption behavior
Differences in demand for products between young and old people
Differences in consumer preferences between men and women
Differences in product price sensitivity between high-income groups and low-income groups
Consumers with higher education levels have higher requirements for product quality
Segmentation of needs of different consumers
Differences in consumers’ purchasing motivations and goals
The difference between basic needs and additional needs
The difference between functional needs and emotional needs
The difference between rational buying and impulsive buying
The purchasing decision-making process of different consumers
Differences in decision-making factors
External factors that influence decision-making, such as advertising, word-of-mouth, etc.
Internal factors that influence decision-making, such as personal beliefs, attitudes, etc.
Differences in decision-making processes
Be aware of the different sequences and decision-making styles of needs, information search, evaluation of options, purchase behavior, and subsequent behavior
Provide customized marketing strategies
According to the demand characteristics of market segments
Analyze the needs of specific consumer groups
Consumer specific preferences and behaviors
The degree to which consumers attach importance to price, quality, brand and other factors
Consumers’ willingness to pay for products or services
Product positioning and differentiation strategy
Product positioning based on market segmentation results to meet the needs of different market segments
Enhance competitiveness through differentiation of product features
Promotion and communication strategy
Adopt different promotional methods and communication methods for different market segments
Customized advertising, publicity, promotions, etc.
Increase market share and profit levels
Better meet the needs of target market groups and increase market share
Customized product and marketing communication strategies improve product sales and market competitiveness
Use market segmentation data and analysis results to reduce market development costs and risks
Create competitive advantage and sustained growth
Specialization and focus on specific market segments
Provide professional products and services through in-depth understanding and analysis of the needs and dynamics of market segments
Provide tracking and continuous satisfaction for market segments and establish brand influence
Optimize resource allocation and benefit distribution
Reasonably allocate enterprise resources and investments based on market segmentation results
Develop reasonable benefit distribution strategies for stakeholders in different market segments
Adjust and optimize market strategy
Based on the results of market segmentation, timely adjust and optimize the company's market strategy and business model
Develop flexible response strategies and action plans based on the competitive situation of different market segments