MindMap Gallery Market segmentation and target markets
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Edited at 2021-09-07 13:34:16Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Market segmentation and target markets
market segmentation
Define market segments
Market segmentation is the process of segmenting the entire market based on factors such as consumer needs, characteristics, and behaviors.
The purpose of market segmentation is to better understand consumer needs in order to provide targeted products and services.
The importance of market segmentation
Helps improve marketing effectiveness and efficiency.
It can better meet the needs of different consumer groups and increase market share.
It is helpful to reduce market competition and find more profitable market segments.
market segmentation methods
Based on demographic information: age, gender, occupation, etc.
Based on geography: city, region, etc.
Based on behavior: purchasing habits, hobbies, etc.
Need-based: differences in consumer needs.
Targeted market
Define target market
The target market refers to the market segment selected by the enterprise that has the greatest potential and is most suitable for its products or services.
The selection of the target market is based on the results of market segmentation, which determines the market positioning and development direction of the enterprise.
How to determine the target market
Determine the size and growth potential of your target market.
Analyze the level of competition and competitors in your target market.
Consider the company's resources and capabilities to determine whether it can meet the needs of the target market.
target market strategy
Different market segments choose different target market strategies: covering the entire market, focusing on market segments, or selecting a part of the market segment.
The choice of target market strategy should be based on factors such as corporate goals, resources, and competitive environment.
The target market strategy needs to be coordinated with other marketing strategies, such as product positioning, pricing strategy, etc.
Market segmentation and target market
Market segmentation is the basis and premise for determining the target market.
The target market is the most promising market segment selected on the basis of market segmentation.
Market segmentation and target market selection should be interrelated and mutually supportive processes.