MindMap Gallery What are the types of market positioning
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Edited at 2022-10-16 09:01:24Avatar 3 centers on the Sully family, showcasing the internal rift caused by the sacrifice of their eldest son, and their alliance with other tribes on Pandora against the external conflict of the Ashbringers, who adhere to the philosophy of fire and are allied with humans. It explores the grand themes of family, faith, and survival.
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Avatar 3 centers on the Sully family, showcasing the internal rift caused by the sacrifice of their eldest son, and their alliance with other tribes on Pandora against the external conflict of the Ashbringers, who adhere to the philosophy of fire and are allied with humans. It explores the grand themes of family, faith, and survival.
This article discusses the Easter eggs and homages in Zootopia 2 that you may have discovered. The main content includes: character and archetype Easter eggs, cinematic universe crossover Easter eggs, animal ecology and behavior references, symbol and metaphor Easter eggs, social satire and brand allusions, and emotional storylines and sequel foreshadowing.
[Zootopia Character Relationship Chart] The idealistic rabbit police officer Judy and the cynical fox conman Nick form a charmingly contrasting duo, rising from street hustlers to become Zootopia police officers!
What are the types of market positioning?
concepts and definitions
Market positioning means that an enterprise searches for and determines the target market that can meet the needs of its products or services in the market, and develops corresponding marketing strategies for the target market.
Main types of market positioning
Geolocation
It refers to segmenting the market into different geographical areas and positioning the market based on the characteristics and differences of different geographical areas.
Geolocation can be divided based on countries, regions, cities, and regional levels.
international positioning
It refers to the segmentation of the market into different countries or regions in the international market, and market positioning based on the consumption habits, cultural differences, economic development levels and other factors of different countries or regions.
International positioning often requires consideration of differences in language, culture, laws, etc.
Product feature positioning
It refers to positioning the market based on factors such as product characteristics, functions, and advantages.
Product feature positioning can be divided based on product quality, performance, price, design and other characteristics.
Consumer Characteristics Positioning
It refers to positioning the market based on consumer characteristics, needs, behaviors and other factors.
Consumer profile positioning can be divided based on consumers’ age, gender, income level, educational background, lifestyle habits and other characteristics.
psychological positioning
It refers to positioning the market based on consumers’ psychological attitudes, perceptions, preferences and other factors.
Psychological positioning can be divided based on consumers' cognition and attitude towards brand image, product attributes, company reputation, etc.
Use contextual targeting
It refers to positioning the market based on factors such as the scenarios, environments, and purposes of consumers using products.
Contextual positioning can be used to segment consumers based on their needs and behaviors in different contexts such as home, work, travel, etc.
Comprehensive positioning
It refers to the comprehensive positioning of the market based on a combination of multiple factors.
Comprehensive positioning can comprehensively consider multiple factors such as geography, products, consumers, psychology, usage scenarios, etc., to formulate a market positioning strategy suitable for the enterprise.
Market positioning selection factors
competition analysis
Analyze the advantages and disadvantages of competitors in different market positionings and choose a market positioning with relatively less competition.
target market needs
Determine the needs and preferences of the target market and choose a market positioning that meets market needs.
Company resources and capabilities
Evaluate the company's resources and capabilities and select a market positioning that suits the company's resources and capabilities.
Feasibility Analysis
Evaluate and analyze the feasibility of different market positioning, and select a market positioning that is feasible and profitable for the enterprise.
Market size and growth potential
Assess the size and growth potential of the target market and select a market positioning with greater market size and potential.
Company positioning and competitive advantages
Based on the enterprise's core competitive advantages and company positioning, choose a market positioning that matches it.
sustainable development considerations
Consider the long-term sustainability of market positioning and choose a market positioning that is suitable for the company's long-term development.
Summary and outlook
Market positioning is a key step for successful marketing of an enterprise. Different types of market positioning can be selected according to the needs of the enterprise and market characteristics. Enterprises should fully consider various factors and formulate appropriate market positioning strategies to achieve marketing goals and increase competitive advantage.