MindMap Gallery How to write corporate market positioning
The outline of the enterprise's market positioning includes target customers, competitors, unique selling points, pricing strategy, market demand, customer groups, brand image, channel selection, publicity and promotion, and sales channels.
Edited at 2022-07-20 03:08:54Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
How to write corporate market positioning
Target customers
Find the characteristics and needs of target customers in order to provide them with the most appropriate products or services
Conduct market research to understand the purchasing behavior and consumption habits of target customers
Determine the demographic characteristics of target customers, such as age, gender, geographical location, etc.
Consider the psychological characteristics of target customers, such as interests, values, preferences, etc.
competitors
Analyze competitors’ product or service features and core advantages
Dig information on competitors’ market shares, sales strategies, pricing strategies, etc.
Research competitors’ brand image and market reputation
Understand your competitors’ market positioning and target customers
only selling point
Determine the features and uniqueness of your company’s products or services
Highlight the core selling points of your product or service to differentiate it from competitors
Emphasize the advantages and value of the product or service and meet the needs of target customers
Pricing Strategy
Analyze the cost structure and profit targets of a product or service
Consider market demand and competitor pricing strategies
Develop an appropriate pricing strategy such as high pricing, low pricing, or mid-range pricing
Consider market feedback and make necessary price adjustments
Market demand
Analyze demand trends and consumer behavior of target markets
Understand the demands and expectations of target customers for products or services
Grasp changes and shifting trends in market demand
Improve and innovate products or services based on market demand
Customer groups
Segment target customers into different customer groups
Study the characteristics and needs of each customer group
Tailor products or services to each customer segment
Regularly assess customer base satisfaction and loyalty
Brand
Build the company’s brand image and core values
Develop a brand’s personality and style to differentiate it from competitors
Convey the company's core competitiveness and market positioning through branding
Regularly evaluate and adjust brand image
Channel selection
Determine the sales and distribution channels that are suitable for your business
Consider channel coverage, cost-effectiveness and feasibility
Establish good working relationships with channel partners
Continuously optimize channel management to improve channel efficiency and sales
Promotion
Develop publicity and promotion strategies and plans
Choose promotional media and channels suitable for target customers
Design engaging advertising and promotional materials
Regularly evaluate the effectiveness of publicity and promotion and make necessary adjustments
Sales channels
Determine sales channels and sales models for products or services
Train sales teams to improve sales skills and expertise
Establish sales goals and sales indicators, conduct sales forecasts and analysis
Management and supervision of sales channels to ensure the achievement of sales targets