MindMap Gallery Target market positioning methods
Through market research analysis, demographic data, competitor analysis and potential consumer research, the target market can be accurately positioned; further through consumer demand analysis, market segmentation, customer portraits and brand and product positioning, the target market can be achieved In-depth understanding and personalized positioning; finally, pricing strategies are used to ensure the competitiveness and value of the product in the market.
Edited at 2022-07-18 08:14:52Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Target market positioning methods
Market research analysis
Understand market needs and trends and determine the size and potential of the target market
Collect and analyze market data, including market capacity, market share and market growth rate, etc.
Study the market competition and understand the current products and competitors on the market
Demographic data
Collect demographic data about the target market, including age, gender, income, education level, etc.
Analyze demographic data to understand the characteristics and needs of target markets to better position products and services
Based on demographic data, identify the core consumer groups of the target market and determine the direction of market positioning
competitor analysis
Identify and analyze competitors in the market to understand their product and service features, pricing strategies, etc.
Assess the strengths and weaknesses of competitors and find out what differentiates your products from those of competitors
Based on competitor analysis results, determine the positioning strategy for the target market to increase your own competitive advantage.
potential consumer research
Identify potential consumer groups in the target market through market research and data analysis
Understand the purchasing decision-making process, preferences and needs of potential consumers to develop effective marketing strategies
Collect feedback and opinions through communication and surveys with potential consumers to improve products and services
Consumer demand analysis
Understand in detail the needs and psychological characteristics of consumers in the target market, including purchasing motivations, values, etc.
Identify the main needs and preferences of consumers through market research and data analysis
Based on the results of consumer demand analysis, product development and improvement are carried out to meet consumer needs.
market segmentation
Divide the target market into several small markets according to certain standards and characteristics
Based on market segmentation results, determine the characteristics and consumer needs of each small market
Develop corresponding marketing strategies and promotion activities for different market segments
Customer portrait
Comprehensive analysis of demographic data, behavioral characteristics, purchasing preferences and other information of target market consumers
Based on customer portraits, determine the typical consumer image and characteristics of the target market
Use customer portraits to conduct precise marketing and improve marketing effectiveness and customer satisfaction.
Brand Positioning
Determine the unique value and advantages of products or services in the target market and form brand positioning
Identify gaps and opportunities in the target market through market research and competitive analysis
According to brand positioning, formulate corresponding brand strategy and brand communication plan
Product Positioning
Understand the needs and competition of the target market and determine the characteristics and positioning of the product
Adjust product functions, design, pricing, etc. according to the characteristics of the target market
After determining product positioning, carry out product promotion and marketing activities to increase market share
Pricing Strategy
Understand the target market’s price sensitivity and recognition of product value
Analyze competitors' pricing strategies and market price levels to determine your own pricing strategy
Develop reasonable pricing strategies based on market demand and product characteristics to maximize profits