Determining the target market is the first step for an enterprise to formulate a market positioning strategy, which is related to the enterprise's market selection and resource investment.

Market analysis is required, including investigating potential consumer needs, behaviors, and preferences, as well as assessing market profitability and growth potential.

Consider the size, growth rate, degree of competition and other factors of the target market to determine the target market suitable for the company's strategic development.

After determining the target market, corresponding marketing strategies should be formulated, including strategic adjustments in product development, pricing, promotion, etc., to achieve market positioning goals.

Analyze the company's competitive advantages in the target market and clarify its differences and advantages with competitors.

Competitive advantages can be analyzed and confirmed from aspects such as product, brand, channel, price, etc.

Confirm the company's competitive advantages by comparing competitors' product features, market share, market popularity and other indicators.

Competitive advantage is the core of an enterprise's market positioning strategy, and the sustainability of competitive advantage can be achieved through different forms of communication, product optimization, and service expansion.

Market positioning strategy requires fully understanding and meeting the needs of target customers and seizing market opportunities.

Research and analyze the needs, preferences and purchasing decision-making process of target customers in order to develop corresponding product and service strategies based on their needs.

The needs of target customers can be understood through consumer interviews, questionnaires, market data analysis, etc.

In order to meet customer needs, companies need to choose relevant positioning strategies, such as differentiated positioning, focused positioning, etc.

Brand positioning strategy is an important part of an enterprise's market positioning and is related to the brand's image and reputation.

Based on the target market and customer needs, formulate a brand positioning strategy, including the brand's core competitiveness, uniqueness and relevance to target customers.

From the perspectives of brand image, product features, customer experience, etc., conduct brand differentiated marketing activities to achieve the goals of the brand positioning strategy.

Brand positioning strategy needs to match the company's core competitiveness and market environment to maintain sustained competitive advantage.

In the company's market positioning strategy, pricing strategy is an important aspect, which directly affects the company's profitability and market share.

Based on the pricing levels of the target market and competitors, determine the company's pricing strategy, including high price strategy, low price strategy, differentiated pricing, etc.

Pricing strategies need to consider factors such as product cost, market demand, competition, etc., and conduct pricing models and market experiments to determine the best pricing strategy.

The pricing strategy must also match the company's product positioning and brand image to achieve consistency in the market positioning strategy.

Marketing channel selection is an important part of a company's market positioning strategy and is related to the dissemination and sales of its products and services.

The selection of marketing channels should consider the characteristics of the target market, competitors' channel layout, cost-effectiveness and other factors to determine the most suitable channel model.

Optional market channels include direct sales, agents, distributors, online sales, etc. The appropriate channel model needs to be determined based on product characteristics and the needs of the target market.

Marketing channels must match the company's market positioning and brand image to achieve effective dissemination and sales of product marketing.

Customer analysis is an important part of an enterprise's market positioning strategy. By understanding the characteristics and behaviors of target customers, the direction and focus of marketing can be determined.

Customer analysis covers information on target customers’ age, gender, income level, demand characteristics, and consumption behavior.

Through market research, data analysis and other methods, collect information about target customers to provide basis and guidance for the formulation of market positioning strategies.

Customer analysis also includes understanding the target customers’ behavioral habits and purchase decision-making process in order to adjust product and service strategies and improve the effectiveness of market positioning.

Market segmentation is a key step in an enterprise's market positioning strategy, by dividing the entire market into different target markets to meet the needs of different customer groups.

Market segmentation can be based on factors such as location, age, gender, income, interests and hobbies.

Based on the results of market segmentation, formulate corresponding marketing strategies for different customer groups to achieve market positioning and target market matching.

Market segmentation can also help companies accurately understand the needs of target customers and improve the pertinence and effectiveness of market development.

Market research is the basis of an enterprise's market positioning strategy. It collects and analyzes market information to understand market demand and competition.

Market research includes both qualitative and quantitative methods to obtain information and data about the target market.

Market research can be conducted through questionnaires, interviews, observations, competitor analysis, etc.

Market research provides data support and decision-making basis for the formulation of enterprise market positioning strategies to reduce market risks and improve the accuracy of market positioning.

Market positioning is the ultimate goal for an enterprise to formulate a market positioning strategy, by establishing a unique position and value for the product or brand in the target market.

Market positioning can be achieved through differentiated positioning, focused positioning, low-cost positioning, etc. to achieve the selection of target markets and the differentiation of product positioning.

Market positioning requires comprehensive consideration of the company's resources, competitive advantages, target market demand and other factors, and market testing and market feedback adjustments.

The success of market positioning strategy depends on