MindMap Gallery Briefly describe how companies should position themselves in the market
Enterprise market positioning is the process by which enterprises find their own positioning, target customer groups and competitive advantages in the market.
Edited at 2022-07-15 15:29:08Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Briefly describe how companies should position themselves in the market
Understand market demand and competition and determine target markets
Conduct market research to understand consumer needs, industry trends and competitors
Conduct research and collect data and information relevant to target markets
Analyze data on consumer behavior, attitudes, preferences, etc.
Evaluate information on competitors’ products, prices, distribution channels, etc.
Consider market size, growth potential, and market segmentation
Determine target market and target customer groups
Identify potential target markets based on market research results
Locate the characteristics, needs and purchasing behavior of target customer groups
Determine the size, growth potential and competitive landscape of the target market
Establish differentiated competition strategies and find competitive advantages
Analyze competitors’ positioning and advantages
Analyze competitors' products, pricing, distribution channels, sales strategies, etc.
Find out your competitors’ strengths and weaknesses
Understand competitors’ positioning of target markets and segmentation of target customer groups
Determine your own competitive advantages and points of differentiation
Assess the company's core competitiveness and resource advantages
Identify the company’s differentiated characteristics and competitive advantages in the market
Think about how to achieve differentiation through product features, brand image, service quality, etc.
Develop market positioning strategies and determine market positioning
Determine the goals and direction of market positioning based on the target market and competition situation
Consider the size, growth potential, segmentation and competitive dynamics of the target market
Clear market positioning goals, such as becoming a market leader, focusing on a certain market segment, etc.
Elements and key messages that define market positioning
Determine the key elements of market positioning, such as products, prices, distribution channels, brand image, etc.
Analyze key information required for market positioning, such as target customer groups, market needs, competitors, etc.
Carry out strategic planning and implementation of market positioning
Develop market positioning strategies and strategic planning
Determine marketing promotion methods, channel selection and marketing strategies
Implement market positioning strategies and control market performance evaluations
Implement market positioning, adjustment and optimization
Implement market positioning strategies and make adjustments and optimizations based on market feedback
Conduct marketing and publicity to increase brand awareness and product recognition
Monitor market feedback and consumer reactions, and adjust market positioning strategies in a timely manner
Analyze market sales data and performance indicators to evaluate the effectiveness of market positioning
Work with sales teams and channels to ensure effective implementation of market positioning
Work closely with the sales team to sell and promote according to the market positioning strategy
Establish good cooperative relationships with channel partners to improve product channel coverage and sales capabilities
Monitor and analyze channel sales and market feedback, and timely adjust sales strategies and market positioning strategies