MindMap Gallery How to make a market positioning map
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Edited at 2021-10-24 06:17:46Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
How to make a market positioning map
The Importance of Positioning Maps in Market Analysis
Introduce the significance and role of market analysis
Help enterprises understand market needs and competitive environment
Provide decision-making basis and guide product positioning and marketing strategies
Explain the role of positioning maps in market analysis
Visually express the position of a product, brand or company in the market
Help companies identify target consumer groups and understand competitor positioning
Basic elements of a market positioning map
Targeted market
Define the characteristics and characteristics of your target market
Analyze key information such as the size, growth rate, and consumption habits of the target market
competitors
Investigate competitors’ product features, pricing strategies, market share, etc.
Analyze the strengths and weaknesses of competitors to provide reference for your own positioning
Target consumers
Describe target consumer characteristics, needs, and purchasing decision factors
Carry out market segmentation and determine different positioning for different consumer groups
Product Features and Differentiation Advantages
Analyze the differences between products and competitors to determine core competitiveness
Emphasize the uniqueness of the product and how well it matches the needs of target consumers
How to create a market positioning map
Data collection and market research
Collect relevant market data and information, such as market size, growth rate, competitors, etc.
Conduct market research to obtain opinions and feedback from target consumers
Analyze and summarize data
Analyze and organize the collected data
Find connections and patterns in data and extract key information
Create a market positioning map
Use mind mapping tools to create market positioning maps based on hierarchical relationships
Taking the target market, competitors, target consumers, and product features as the main levels
Regular updates and adjustments
Conduct regular market analysis and adjustments, and timely update the market positioning map
Make corresponding adjustments according to market changes and changes in consumer demand
Applications and Benefits of Market Positioning Maps
as a basis for decision-making
Help companies determine product positioning and marketing strategies
Provide reference and guidance for enterprises to formulate marketing plans
Promote brand building
Positioning maps can help companies clarify their brand image and positioning
Enhance brand visibility and recognition and increase market competitiveness
Optimize product development and design
Understand the needs of target consumers through positioning maps to guide product development and improvement
Improve product satisfaction and market adaptability
Assess market competition situation
Positioning maps can clearly show competitors’ market positions and advantages
Develop corresponding competitive strategies based on competitors’ positioning advantages