MindMap Gallery Three elements of market positioning
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Edited at 2021-10-15 18:14:00Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Three elements of market positioning
Targeted market
Determine the characteristics and needs of your target audience
Research potential customers’ demographic data, such as age, gender, location, etc.
Study the consumer behavior and purchasing power of your target audience
Understand your target audience’s interests and preferences
Identify target market size and growth trends
Analyze demographic and economic trends in target markets
Examine competitors’ share and market share in the target market
Forecast future growth potential of target markets
Understand the cultural and social context of the target market
Research the cultural values and social customs of your target market
Understand the language, religion and customs of your target market
Understand the laws, regulations and business environment of the target market
Competitive Advantage
Understand your competitors’ characteristics and strategies
Research competitors’ products, pricing and market share
Analyze competitors’ sales channels and marketing strategies
Assess competitors’ brand image and customer loyalty
Determine your own differentiated advantages
Determine your core competencies and unique selling points
Develop unique product features and innovative technologies
Provide personalized customer experience and quality after-sales service
Develop a gap strategy with competitors
Choose a different target market or segment than your competitors
Provide product positioning or pricing strategies that are different from competitors
Emphasize a different brand image or marketing approach from competitors
customer request
Research customer needs and pain points
Conduct market research and in-depth interviews with customers
Collect customer feedback and opinions
Analyze customers’ purchasing decision-making process and motivations
Determine customer values and expectations
Research customers’ purchasing motivations and values
Understand customer expectations for product quality and service
Analyze customer concerns about price and benefits
Strategies to meet customer needs
Optimize product features and functions to meet customers' actual needs
Provide personalized customized services to meet customers' individual needs
Strengthen communication and interaction with customers to obtain more feedback and suggestions