MindMap Gallery How to find your market positioning
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Edited at 2021-10-08 09:56:25Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
How to find your market positioning
Understand your own core competencies and advantages
Thoroughly understand the features, benefits and uniqueness of your product or service
Analyze the features and functions of a product or service to determine its differentiation from competitors
Research competitors’ products or services and perform comparative analysis
Determine target customer groups
Study different consumer groups in the market to understand their needs and behavioral characteristics
Identify potential target customer groups through research and market analysis
Determine the value you can provide
Analyze the value and benefits of a product or service to target customers
Determine the unique value that can be provided to create specific benefits for customers
Conduct market research and analysis
Research market and industry trends
Analyze market development trends and understand market size and growth rate
Study the competitive landscape and future development direction of the industry
Assess target customer needs and competitors’ market positioning
Conduct market research to understand the needs and preferences of target customers
Analyze competitors' market positioning and product features to identify competitive gaps and opportunities
Understand the characteristics and behaviors of target customers
Analyze the basic characteristics of target customers such as age, gender, region, occupation, etc.
Understand the purchasing habits, consumption preferences and decision-making methods of target customers
Define your own market positioning strategy
Determine target market segments
Divide the market into different market segments based on market research and target customer characteristics
Choose market segments that match your own strengths and have development potential as target markets
Determine key elements of market positioning
Determine the key elements of market positioning based on your core competitiveness and target customer needs
Including product features, pricing strategies, promotion methods, etc.
Develop specific measures for market positioning
Set clear market positioning goals and strategies, such as market share, brand awareness, etc.
Determine specific measures such as corresponding marketing promotion, product development and service improvement
Implement market positioning strategy
Improve product or service design and innovation
Further improve and innovate products or services according to market positioning requirements
Improve the quality, functionality and performance of products or services to meet the needs of target customers
Choose the right marketing method
Choose appropriate marketing methods based on the characteristics and behavioral habits of target customers
Including advertising, promotion, public relations, word-of-mouth marketing and other means
Build good relationships with target customers
Focus on communication and interaction with target customers to understand their needs and feedback
Provide good after-sales service and customer care to establish long-term customer relationships
Continuously evaluate and adjust market positioning strategies
Monitor market and competitive dynamics
Regularly collect and analyze market and competitor information to understand market changes and trends
Timely adjust market positioning strategies to adapt to market changes and competitive pressures
Regularly evaluate the effectiveness of market positioning
Use customer research, sales data and other indicators to evaluate the effectiveness of market positioning strategies
Based on the evaluation results, make necessary adjustments and improvements to enhance market competitiveness.