MindMap Gallery What are the steps of market positioning
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Edited at 2021-10-04 19:21:44Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
What are the steps of market positioning?
Identify the specific market groups for which the product or service is intended. Consider consumer needs, preferences, behaviors and characteristics.
Investigate market conditions: Understand information such as market size, growth trends, competitors, and market segments.
Analyze target customer groups: Study the characteristics, needs and purchasing behavior of target customers, including age, gender, geographical location, income level, etc.
Assess market potential: Consider market size, growth rate, degree of competition and other factors to determine the market's attractiveness and potential opportunities.
Identify differentiating advantages
Identify the differentiating features of your product or service from competitors that will make it stand out in the market.
Brand positioning: Determining the unique value proposition of a product or service in the target market and how it differentiates it from competitors.
Product Features: Identifying the unique features, performance, design, or other characteristics of a product or service that meet the needs and expectations of target customers.
Service Quality: Identify ways to provide quality customer service to enhance differentiation from competitors.
Conduct market research
Collect and analyze information about target markets, competitors and consumer behavior to provide a basis for market positioning.
Collect data: Obtain quantitative and qualitative information about the target market through subjective and objective data collection methods.
Conduct surveys: Understand your target customers’ needs, preferences, and behaviors through surveys, interviews, and focus groups.
Analyze data: perform statistics, analysis and interpretation of collected data to extract valuable information and insights.
Develop a positioning strategy
Based on the results of market research, determine how the product or service is positioned in the target market.
Select target market segments: Divide the target market into different segments and select based on needs and potential opportunities.
Determine the positioning concept: clarify the differentiated advantages and value proposition of the product or service in the target market, and how to communicate it to consumers.
Determine market share goals: Set market share expectations for your product or service in the target market to guide sales and marketing activities.
Implement market positioning strategy
Implement positioning strategies through marketing, sales and customer relationship management.
Establish brand image: Shape the unique image and perception of products or services through brand marketing activities and communication channels.
Carry out market promotion: Use advertising, promotion, public relations and other methods to convey positioning concepts to target customers and promote sales and market share growth.
Maintain customer relationships: Establish and maintain good relationships with target customers through customer service, complaint handling and loyalty programs.
Monitor and adjust
Regularly evaluate the effectiveness of market positioning strategies, and make adjustments and optimizations based on market changes and feedback information.
Track market response: Evaluate the effectiveness of your positioning strategy through metrics such as sales data, market share, and consumer feedback.
Analyze competitive dynamics: Understand competitors’ movements and market trends, and adjust and optimize positioning strategies in a timely manner.
Optimize marketing: Adjust and improve marketing and sales activities based on market changes and feedback information.