Definition of tourism target market: Tourism target market refers to the potential and attractive target market selected by tourism enterprises or destination management agencies, aiming to meet the needs of tourists and gain market share.

The importance of market analysis: Conducting in-depth analysis of the target market to understand the market size, demand characteristics, competition, etc. will help to formulate a reasonable market positioning strategy.

Market segmentation: Divide the overall market into several identifiable and satisfying market segments, such as grouping according to factors such as age, gender, interests and hobbies.

Market positioning: Based on the characteristics and needs of market segments, determine the positioning of the target market, including positioning target tourists, positioning market areas, positioning market value, etc.

Target market selection criteria: Screening and evaluation can be conducted based on market size, degree of competition, accessibility, profitability and other criteria to select target markets with potential and feasibility.

Market size and growth rate: Study the size and growth trend of the target market to understand the potential market capacity and development prospects.

Market demand characteristics: Analyze the demand characteristics of the target market, including tourists’ hobbies, consumption levels, travel preferences, etc., to provide a basis for product development and pricing strategies.

Competitive analysis: Research competitors in the target market, including their product features, market share, price strategies, etc., to determine their own competitive advantages in the market.

Market accessibility: Evaluate the accessibility of the target market, including transportation convenience, publicity channels, market contact points, etc., to ensure that the target customer group can be effectively reached.

Locate target tourists: According to the demand characteristics and competition situation of the target market, clarify the demographic characteristics and preferences of the target tourists in order to develop products and services in a targeted manner.

Position market areas: Based on market size and competition, select appropriate market areas, including cities, countries, regions, etc., to focus on target customer groups.

Position market value: Determine the core competitive advantages and unique value of market positioning, thereby distinguishing yourself from competitors and attracting the attention and choice of target customers.

Product strategy: According to the demand characteristics and competition situation of the target market, formulate corresponding product strategies, including product features, functional design, quality control, etc.

Pricing strategy: Based on market positioning and competition, formulate a reasonable pricing strategy, taking into account factors such as cost, value and competitiveness, to ensure that the value of the product in the market matches the price.

Promotion strategy: Choose appropriate promotion channels and methods to communicate the unique value and market positioning of the product to target customers, and enhance brand awareness and market share.

Learning objectives: Understand the importance and operational steps of tourism target market positioning, and provide guidance for practical work.

Learning content: Learn the definition of tourism target market, target market selection, target market analysis, market positioning strategy and implementation steps.

Learning methods: Learn by reading relevant professional books, participating in training courses, communicating with industry experts, etc.

Learning summary: Summarize and record the core concepts, key steps and implementation strategies learned for future reference and application.