Identify the main competitors: Analyze the competitive landscape in the market, identify the main competitors, and understand their product features, market positioning and sales strategies.

Conduct competitor analysis: Assess competitors' strengths and weaknesses, understand their market share, brand image, customer loyalty and other key indicators to provide a basis for formulating countermeasures.

Set a differentiation strategy: Based on the strengths and weaknesses of competitors, determine the differentiation points of products or services, and highlight the differentiation advantages in market positioning.

Determine core product features: Clarify the core functions and features of the product or service, emphasizing its uniqueness and difference from competitors.

Conduct product feature analysis: Analyze the advantages and disadvantages of a product or service, evaluate its competitiveness in the market, and identify room for improvement.

Carry out product innovation according to market demand: absorb market feedback and consumer demand, carry out product innovation and improvement to meet the needs of different target customers.

Determine the goal of brand positioning: Determine the brand's unique position and image in the minds of target customers.

Establish brand image and values: Shape the brand's unique image and values ​​to match the needs and values ​​of target customers.

Deliver brand value and stories: Through effective brand communication methods, deliver brand value and stories to target customers to increase brand awareness and loyalty.

Determine the goals of your pricing strategy: Set clear pricing goals, such as market share, profitability, and market penetration.

Conduct market research and pricing analysis: Study target customers' price sensitivity and competitors' pricing strategies to determine a suitable pricing range.

Set differentiated pricing strategies: Based on product characteristics and market demand, formulate differentiated pricing strategies, such as high-end pricing, discount sales or package pricing, etc.

Determine appropriate sales channels: Select appropriate sales channels, such as online channels, offline retail stores or dealer channels, based on product characteristics, target customers and market needs.

Establish sales channel partnerships: Work closely with sales channel partners to establish long-term and stable cooperative relationships to ensure widespread distribution and sales of products.

Optimize channel management: Strengthen channel management and monitoring, improve the efficiency and effectiveness of sales channels, and ensure smooth product circulation and timely delivery.

Design targeted promotion strategies: Based on target customers and market needs, develop targeted promotional strategies, such as discount promotions, gift activities or joint marketing, etc.

Carry out promotion cost and effect evaluation: Conduct cost and effect evaluation of promotional activities to ensure that the budget of promotional activities is reasonable and achieves the expected marketing effect.

Regularly adjust and improve promotional strategies: Based on market feedback and the effectiveness of promotional activities, make strategic adjustments and improvements to improve the effectiveness and efficiency of promotional activities.

Find suitable strategic partners: In the fundamental strategy of market positioning, find strategic partners that match your own strengths and the needs of target customers.

Establish long-term and stable cooperative relationships: Establish close ties and cooperative relationships with strategic partners to develop together and achieve win-win results.

Establish clear cooperation goals and responsibilities: clearly plan and negotiate cooperation goals, responsibilities and benefits to ensure that cooperation can achieve good economic benefits and brand effects.

Research the characteristics and potential needs of the market: Conduct detailed research and analysis on the market to understand the characteristics and potential needs of the market and provide a basis for market segmentation.

Determine appropriate market segmentation strategies: Based on market research results, determine appropriate market segmentation strategies, such as geographic segmentation, behavioral segmentation, or psychological segmentation.

Develop targeted marketing strategies: Develop targeted marketing strategies for different market segments to meet their unique needs and preferences.

Develop a comprehensive marketing plan: Combined with the previous market positioning strategy, develop a comprehensive marketing plan, including product promotion, channel expansion, and brand communication.

Implement marketing activities: According to the marketing plan, implement various marketing activities, such as advertising, public relations activities, promotions, etc.

Monitor and evaluate marketing effects: Regularly monitor and evaluate the effects and benefits of marketing activities, and timely adjust and improve marketing strategies to improve marketing effects and efficiency.