Determining the target market is the first step in market positioning

Analyze the demographic characteristics, purchasing power and other factors of the target market

Determine the size and growth potential of your target market

Consider the competition and market entry barriers in the target market

Determine the uniqueness of a product or service that differentiates it from competitors

Including product characteristics, technical advantages, brand image, etc.

Determine the degree of match between target market and consumer needs with unique advantages

Develop and strengthen unique advantages and improve market competitiveness

Analyze consumer needs and behavioral characteristics of the target market

Understand consumers’ purchasing motivations, preferences and purchasing decision-making process

Adjust product or service features and positioning based on consumer needs

Provide products or services that meet consumer needs and increase market share

Analyze competitors’ products, pricing, channels and other strategies

Position competitors’ market share and market positioning

Determine competitive differentiation strategies from competitors

Improve your competitive advantage and win more market share

Market segmentation based on the characteristics and needs of the target market

Consider factors such as demographics, location, purchasing power, etc.

Segment the market and understand the specific needs of the market segments

Develop differentiated market strategies for market segments

Determine the position of the product or service in the target market

Consider factors such as brand image, price, product features, etc.

Find your market positioning within your target market

Match target market consumer needs and competitors

Establish or improve the brand image of products or services

Shape brand image through brand positioning, brand communication, etc.

Increase brand awareness and brand value

Build brand loyalty, attract more consumers and market share

Determine a pricing strategy appropriate for your target market

Consider costs, competitor pricing, consumers’ willingness to pay, etc.

Determine pricing strategies and implementation methods

Optimize pricing strategies to increase profits and market share

Choose appropriate channels based on target market and product characteristics

Consider factors such as channel coverage, benefits, costs, etc.

Establish good working relationships with channel partners

Optimize channel layout and management to improve sales results and market share

Conduct marketing campaigns to promote the benefits and features of products or services

Develop marketing plans, including advertising, promotions, public relations and other activities

Monitor market feedback to understand changes in market demand and competition

Adjust marketing strategies to improve marketing effectiveness and sales performance