The first task of market positioning is to determine the target market, that is, the consumer group that the company hopes to influence and attract. This can be done by looking at demographics, consumer behavior and preferences, market trends, etc.

Positioning also involves specific market segmentation, which is dividing the target market into several small segments to better understand and meet the needs of different groups.

Businesses should clearly emphasize their differences and advantages over competitors to attract consumers in their target market. This can be achieved through market research, competitive analysis and the development of positioning strategies.

Differentiated competitive strategies can not only help enterprises establish and consolidate their position in the target market, but also improve the added value of products or services to obtain higher market share and profits.

Businesses should understand the preferences, behaviors, and attitudes of consumers in their target markets and use this information to develop and improve products or services to meet their needs and expectations.

Emphasizing customer orientation and focusing on customer satisfaction and loyalty can help companies establish a good brand image and reputation, thereby enhancing market competitiveness.

Enterprises should pay close attention to information such as market trends, competitive dynamics, and consumer feedback, and promptly adjust positioning strategies and marketing plans to maintain competitive advantages and sustained growth.

Market positioning should be consistent with the overall strategy and goals of the enterprise, and coordinated with other elements of marketing to form an organic whole to achieve long-term sustainable development.