Innovation capability: refers to the ability of an enterprise to make substantial improvements based on mastering modern science and technology, using knowledge gained from research and practical experience or introducing technology from outside to establish new processes and systems for the production of new product devices.

Production capacity: refers to the ability of an enterprise to provide products or services to the market in a certain period of time

Marketing capabilities: refers to the ability of an enterprise to coordinate the use of internal and external resources to meet the needs of the target market, achieve marketing goals, and ensure the sustainable development of the enterprise.

Financing ability: refers to the fact that an enterprise starts from the actual ownership and use of its own production and operation funds, fully considers the needs of future enterprise development, and adopts certain methods and channels to raise funds from investors and creditors through scientific prediction and decision-making. Supply to ensure the ability required by the company's normal production and operation

Managerial Competencies: The qualities of key managers can also convey information about strategic intentions

Advantage

risk

Realizing economies of scale: refers to the phenomenon of increasing economic benefits by expanding the scale of production

Do a good job in supplier marketing: it means establishing good collaborative relationships with upstream suppliers such as manufacturers that provide raw materials, energy, spare parts and other items, in order to obtain low-cost and stable upstream resources, and to influence and control suppliers to a certain extent. Competitors establish resource barriers

Shape corporate cost culture

Production technology innovation

Advantage

risk

Product differentiation: form, performance quality, durability, design

Service differentiation: logistics, customer consultation, repair and maintenance, other services

Personnel differentiation: polite, honest and reliable, strong communication skills, quick response

Marketing channel differentiation

Image differentiation: Consumers often make different purchasing decisions due to different corporate or brand images. Images can form different personalities and are easier for consumers to identify.

Discover new users

Create new uses

Increase usage

Attack market leaders

Attack those who are equal to your own strength

Attack local small businesses

follow closely

distance following

Choose to follow

Concept: It refers to an enterprise that carefully serves certain small parts of the market that are ignored by large enterprises, without competing with these major enterprises, and only occupies a favorable market position through professional operations.

Characteristics: There is sufficient market potential and purchasing power; there is potential for profit growth; it is not attractive to major competitors; the company has the necessary resources and capabilities to occupy this base to fill the gap; the company's existing reputation is sufficient to compete with competitors

Selection of filling base points

Professional marketing

Create a filling market

Expand the market for filling vacancies

Protect the gap market