1. Position brand consumer groups Theoretically speaking, there are as many consumers as there are people, and there are as many markets as there are living spaces. Although our country's economy is in a downward stage, it still shows a good market shape. In such a huge consumer base, only by accurately positioning the consumer groups of products and leveraging the company's own advantages can the brand's effectiveness be maximized.

2. Plan and preset brand image When planning a brand, it is necessary to preset the brand image and packaging on the surface, use a unique brand image to distinguish similar brands, use beautiful and novel brand packaging to capture the attention and psychology of consumers, enhance and satisfy consumers' sensory experience, and provide consumers with Leave a deeper impression. "People rely on clothes, and Buddha relies on gold." The same is true for brands. Without superficial image packaging, consumers may often miss the opportunity to understand deeply.

4. Indicate the direction of brand development Brands have extensible attributes. After in-depth exploration of consumer needs, the direction of brand expansion can be determined. Through a series of constraints and limitations, it is ensured that the product positioning, target market, price level and other value bases in the direction of brand extension are no different from consumer psychology as before. Planning for future brand extension must be scientific and forward-looking.

1) Market research Conduct quantitative and qualitative analysis of the market, consumer situation and similar products, and fully understand the industry characteristics, business environment, consumer perceptions, communication strategies and other information. Only after the target market is roughly defined can the next step be carried out. One step strategic design.

Set a rough framework for the brand strategy and implement it according to different development stages. It is necessary to establish good brand awareness from the very beginning, carry out comprehensive planning for the brand, determine the core value of the brand, and form its own strategic layout. Quickly build brand awareness while maintaining brand depth and paving the way for future expansion.

Enhance the attractiveness and attention of your own products, and form your own industry insights and customer solutions. Make full use of product advantages to promote products to increase brand awareness and strengthen brand maintenance. Only high-quality products can win the favor of consumers. Good products and services can enhance word-of-mouth effects, which is the best form of communication and promotion. Develop promotion strategies based on your own brand culture to maximize the effects of promotion and brand marketing.

Brand promise is all the guarantees a brand gives to consumers. What a brand promises to consumers reflects a company's business philosophy. Brand promise includes product promise, but is higher than product promise. Think about the problem from the perspective of consumers and better define the functional and emotional effects that consumers need to achieve after using products and services.

Highlight product features

Develop brand loyalty

Achieve brand extension

Brand Culture