MindMap Gallery Writing about brain science
This is a mind map about writing brain science. The main contents include: summary, 8. Use brain science principles to analyze world classics, 7. The eloquence of the back of the paper: building persuasion, 6. Smooth as butter: coherence. and the secret of smoothness, 5. Taste of the brain, 4. Writing for the brain: simple and down-to-earth, 3. From the brain to macro story construction, 2. Quick writing: the first step is to quickly complete the draft, 1. Why writing It has to do with the brain.
Edited at 2024-03-16 17:08:59This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Writing about brain science
1. Why writing is related to the brain
What kind of stories and languages do humans like?
Empathy and empathy
"The domineering president falls in love with me"
Stories can make people feel involved and make the audience more empathetic Is the first priority in content creation
Surprise and humor
A story that captures the heart needs surprise and humor
crisis
Most of the crises in life are not life-or-death crises, but they give us a sense of involvement.
Relationships and psychological crises can also provide us with gripping stories.
full of action
The verb is the "eye" of the sentence
What kind of language do humans like?
specific, simple, clear
Use simple words instead of complicated ones
Use concrete words instead of abstract ones
Each sentence has only one central idea, and each paragraph has only one theme.
When there is a transition or change in meaning, there must be related words
Paragraphs should be clear, and layout should pay attention to line spacing.
You are a newbie, please follow these principles first
Long and short sentences are scattered
long sentences
Demonstrates writing skills, but no one can stand one with a long sentence
short sentences
Doesn’t necessarily end with a period
Rhythmically short sentences, sentences that sound sonorous and pleasant to the ear.
example
Rhyme is king
example
The more it rhymes, the more it makes sense to you
When writing in Chinese, you need to pay attention
The main event is later
Finale: Leave the most important stuff at the end, otherwise it will feel like an anticlimax.
Clever use of literary allusions
There are too many angles and allusions to learn from.
Some sporadic insertions into the article are the finishing touches to highlight the literary talent.
Using too many allusions makes it appear "literary"
You must learn the subtle differences between them and not use them incorrectly.
Allusions must be integrated with the rhythm and artistic conception of the text, and cannot just be presented dryly.
rhyme problem
As long as you have listened to songs and memorized poems, you will be very sensitive to it even if you don't know it.
2. Write quickly: The first step is to write the draft quickly
Piaget construct
A complex task is divided into multiple tasks, solved one by one, and finally combined together to complete one big task.
deconstruct
construct
Article breakdown
Name Scene Line Drawing
Base
example
Adjectives and substitutions
synonym substitution
Quoting from classics makes the idea of the article come naturally
Accumulation is very important. You need to read books, memorize books, and memorize idioms and allusions.
verb put the finishing touch
The more specific the better, the more dynamic the better, the more visual the better
All results are concatenated into paragraphs
3. From brain to macro story construction
How to make a story
Build the skeleton of the article
Starting: How to attract people at the beginning
Describe dangerous situations
flesh
emotion
physiological
Describe an unexpected scene
Cheng: How to keep a reader’s attention
People are particularly able to stay focused on stories that empathize with them
The protagonist of the story has a common experience with the reader
The protagonist of the story has qualities that readers yearn for and qualities that readers can relate to.
The protagonist needs to be lovable, but he is not without weaknesses
Translation: The expectation itself is more important than the result
Enjoyable
The plot of the story is getting higher and higher, making you more and more excited and intriguing.
Time Bomb (Deadline)
If the characters in the story do not meet the requirements or expectations, the readers will be anxious, anxious, nervous, and will be substituted into the story.
Together: The brain loves stories with twists and turns and full of struggle
At the climax of the story, we have to give the "solution" and show it through the protagonist's epiphany, and the readers will follow along to realize it.
No story is complete without a "solution"
example
The formula for a great story
起(用危险or出人意料的开始抓住读者眼球)
承(引起读者的感同身受)
转(用“定时炸弹”来炸出期待)
合(重重困难和斗争的大彻大悟)
4. Text for the brain: simple and down-to-earth
Taking care of brain laziness vs producing well-written articles Not contradictory
Rhetorical techniques (common)
simile
Reduce the difficulty of the brain’s understanding (Assisted imagination)
Attributes
color
size
texture
density
example
relationship
Don’t know how to write a metaphor: First look for the attributes or relationships of the thing we want to metaphor
Personification
Help the human brain understand natural scenes and abstract concepts that have nothing to do with humans
Don’t know how to write personification First, play a game of making up lines or inner monologues for objects and animals.
parallelism
"Say important things three times", repeat to emphasize the key points
Show three sides of things
Don’t know how to write parallels First "think about three aspects of a thing"
Summarize
When you see literary works that have been around for thousands of years or are currently popular, you can ask yourself these questions.
How did this story touch me?
What scientific principle does it conform to?
I can use these principles in my writing
8. Use brain science principles to analyze world classics
Rebelliousness and sense of agency: What Mulan and Sun Wukong have in common
The pinnacle of readability-Bai Juyi
Intertwined science fiction work "Interstellar"
Dopamine Poet-Li Bai
Launch GABA's "One Thousand and One Nights" and "The Scholars"
7. Eloquence that penetrates the back of the paper: building persuasion
Accumulating arguments and arguments lies in accumulating “Lego blocks” for writing
Time, place, people: remove all ambiguity
Abandon "someone said", such a thing once happened
Which year, month and day did it happen?
Why did you do this
让读者的GABA有安全感
有了细节,也沟精准,才能让人构建出画面
要说服别人接受的理念,而理念本身就是抽象的
Organization of Arguments and Arguments
Positive and negative arguments and the unity of contradictions
List multiple aspects of a problem
Other argument structures
6. Smooth as butter: the secret to continuity and flow
Curved structure
Advanced Skills: Musical Sense
before fixing
After modification
Solutions for newcomers
5. Taste of the brain
Adrenaline Make people nervous
If your story doesn't "enlighten" people, it will make them sleepy.
Novices must learn to write "cool articles", which are "highly activated" articles
senses
Danger appears
inner tension
see a glimmer of light
mirror neurons Creating a sense of immersion
GABA The philosophy and climax of the story
dopamine The plot is more exciting
Oxytocin The ultimate emotional cocktail